Home ยป Cadillac Mexico Sales Decrease 31 Percent In October 2020

Cadillac Mexico Sales Decrease 31 Percent In October 2020

Cadillac Mexico Sales Decrease 31 Percent In October 2020

Cadillac Mexico sales decreased 31 percent to 74 units in October 2020 compared to October 2019.

Individual model sales performance was as follows:

During the first ten months of the 2020 calendar year, Cadillac Mexico sales decreased 41 percent to 533 units.

Sales Results - October 2020 - Mexico - Cadillac

MODELOCT 2020 / OCT 2019OCTOBER 2020OCTOBER 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ATS* 00-93.33%2 30
CTS-100.00% 02-64.71%6 17
ESCALADE-41.18% 2034-55.44%131 294
XT4-30.43% 3246-28.99%267 376
XT5-12.00% 2225-31.72%127 186
CADILLAC TOTAL-30.84% 74107-40.97%533 903

The Cadillac Society Take

The decrease in Cadillac Mexico sales volume represents the marque’s 12th consecutive contraction in the market. The result deepens Cadillac’s negative sales performance in Mexico, where it has not only been affected by a steady decline in demand for new vehicles, but also by a limited model portfolio and a lack of assertive marketing.

During October, each Cadillac model offered in Mexico posted negative figures, including the Cadillac XT4 which is typically the brand’s best-selling product that registered a healthy recovery in August. However, it should be noted that October 2019 was Cadillac’s second-best month of the entire previous calendar year in terms of sales volume. The scenario exaggerates the year-over-year decline in Cadillac Mexico sales for October. In fact, the XT5 and Escalade saw notable recoveries in sales volume over the past few months, compared to the volumes they had averaged 8-12 units.

About The Numbers

Further Reading & Sales Reporting

Written by
Engineer with a passion for cars and strategic automotive planning.

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