The excitement around Cadillac’s participation in F1 is palpable, with the first race already in the books. And now, the luxury marque and its first official brand partner, Tommy Hilfiger, have decided to capitalize on the opportunity to launch a new online store with officially branded merchandise.
The store offers a clothing line complete with hats, jackets, t-shirts, sweatshirts, and more. Notably, the majority of the products appear to be “special event items”, with disclaimers stating they will ship “no later than Thursday, April 30, 2026”.
If you were looking to get some merch of your own as soon as possible, we did come across an adjustable cap that’s in stock and ships out within one business day. It’s available in either black with white text or white with black text, just like the livery on the Cadillac F1 race car, and dons the Tommy Hilfiger logo. There’s a chance that other items are in stock, too. If you manage to find one, you should know that there’s a standard shipping charge of $8.99. However, the shipping charge appears to be reduced for larger orders.
For context, the hat – at $39.99 – is the second-most affordable item on the site. Meanwhile, the most affordable option is a black-and-white raglan sleeve t-shirt for $39.50. On the opposite end of the spectrum is a bomber jacket, which costs $399.99.
Regardless of which item you choose, it looks like all purchases are backed by a 90-day return policy. Of course, the site states that items must be unworn and unused with original tags and labels, while customized items are a final sale and cannot be returned.
If nothing tickles your fancy, or if the item you wanted is no longer available in your size, then sit tight. We figure a whole lot more collaborative apparel and accessories from Cadillac and Tommy Hilfiger are on the way.
