Deivis Centeno 5 years ago 3 Comments

Cadillac Russia Sales Increase 33 Percent In January 2020

Cadillac Russia sales increased 33 percent to 60 units in January 2020 compared to January 2019.

Individual model sales performance was as follows:

Cadillac CT6 sales totaled 2 units
Cadillac Escalade sales increased 50 percent to 42 units
Cadillac XT4 sales have not yet commenced in Russia
Cadillac XT5 sales were flat at 16 units
Cadillac XT6 sales began during the month of February in Russia

Sales Results - January 2020 - Russia - Cadillac

MODEL	JAN 2020 / JAN 2019	JANUARY 2020	JANUARY 2019
CT6	*	2	*
ESCALADE	+50.00%	42	28
XT5	0.00%	16	16
CADILLAC TOTAL	+33.33%	60	45

The Cadillac Society Take

Cadillac started 2020 with a healthy sales increase in Russia, with the 60 units delivered in January representing a double-digit increase compared to the 45 units sold during the first month of 2019. This positive performance was driven by solid sales of the Cadillac Escalade, which increased sales volume by 50 percent, remaining the brand’s best-selling model in the country.

Looking ahead, Cadillac is expected to continue growing its business in the Russian market as it expands and updates its product portfolio in the country to meet its objective of selling 10,000 units per year. In this sense, the luxury brand recently introduced the 2020 Cadillac XT5 refresh in the Russian market, as well as the 2020 XT6 three-row crossover SUV. It is preparing to launch the XT4 later this year, followed by the all-new, fifth-generation Escalade.

About The Numbers

All percent change figures compared to Cadillac Russia January 2019 sales, except when noted
Russia sales figures reflect actual vehicle registrations rather than wholesales

3 Comments

John Engelman March 12, 2020, 1:54 am

Guess we can thank trump for that. His bromance with Putin and the fact that he drives,………errr, rides, in one………………………on the taxpayers dime.

Reply
- Christopher Cummings March 12, 2020, 11:10 am
  
  When GM actually markets quality products, people are likely to buy them.
  
  Reply
  - Alex Luft March 12, 2020, 4:42 pm
    
    John – you’re so far off reality that I don’t know where to start.
    
    Mind you, I’m not even talking about political affiliation whatsoever here… but rather that the general notion that Russian consumers would buy more Cadillacs because of what you’re implying is asinine.
    
    Keep it focused on Cadillac. First and final warning.
    
    Reply

Cadillac Russia Sales Increase 33 Percent In January 2020