Home ยป Cadillac South Korea Sales Decrease 30 Percent In September 2019

Cadillac South Korea Sales Decrease 30 Percent In September 2019

Cadillac South Korea Sales Decrease 30 Percent In September 2019

Cadillac South Korea sales decreased 30 percent to 132 units in September 2019 compared to September 2018.

Individual model sales performance was as follows:

In the first nine months of 2019, Cadillac South Korea sales decreased 6 percent to 1,337 units.

Sales Results - September 2019 - South Korea - Cadillac

MODELSEP 2019 / SEP 2018SEPTEMBER 2019SEPTEMBER 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ATS-90.91% 222-46.34%66 123
CT6-68.75% 3096-29.66%408 580
CTS-5.00% 1920+25.95%165 131
ESCALADE+120.00% 3315+43.26%255 178
XT5+33.33% 4836+8.58%443 408
CADILLAC TOTAL-30.16% 132189-5.85%1,337 1,420

The Cadillac Society Take

Cadillac South Korea sales in September 2019 suffered the second-biggest decline so far this year, with the biggest decrease being the 36 percent drop in August. In addition, the 132 units sold last month also represent Cadillac’s second-worst performance of 2019, with the 123 units delivered in April being the worst thus far.

The negative performance is the result of sharp declines in the sales volume of the Cadillac ATS and CT6. The drop in CT6 sales particularly impacted Cadillac South Korea sales in September, as the model was the brand’s best seller in 2018 in the particular market. Meanwhile, sales of Cadillac’s two utilities registered healthy increases.

The Escalade once again saw noteworthy sales gains, maintaining a healthy growth since the local launch of the Sport Edition. Meanwhile, the XT5 sales saw double-digit gains, allowing it to continue as Cadillac’s best-seller for four consecutive months.

About The Numbers

  • All percent change figures compared to Cadillac South Korea sales in September 2018, except when noted
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

Further Reading & Sales Reporting

Written by
Engineer with a passion for cars and strategic automotive planning.

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