U.S. Cadillac Sales Jump 23 Percent, Gain 1.1 Percent Market Share In Q1 2021

Cadillac sales in the United States increased 23 percent to 37,277 units during the first quarter of 2021.

Individual model sales performance was as follows:

Cadillac CT4 sales increased 6305.78 percent to 2,627 units
Cadillac CT5 sales increased 45.8 percent to 4,374 units
Cadillac Escalade sales increased 75.13 percent to 9,842 units
- Escalade ESV sales are included in this line item
Cadillac XT4 sales increased 5.66 percent to 5,454 units
Cadillac XT5 sales decreased 2.77 percent to 8,773 units
Cadillac XT6 sales increased 18.05 percent to 5,990 units
The Cadillac CT6 has being discontinued

Sales Results - Q1 2021 - USA - Cadillac

MODEL	Q1 2021 / Q1 2020	Q1 2021	Q1 2020
CT4	+6,305.78%	2,627	41
CT5	+45.80%	4,374	3,000
ESCALADE	+75.13%	9,842	5,620
XT4	+5.66%	5,454	5,162
XT5	-2.77%	8,773	9,023
XT6	+18.05%	5,990	5,074
CADILLAC TOTAL	+22.93%	37,277	30,325

The Cadillac Society Take

After ending the 2020 calendar year with a 17 percent contraction, U.S. Cadillac sales saw a remarkable double-digit increase during the first quarter of 2021. The results enabled the luxury marque to increase its market share by 1.1 percent while also delivering record first quarter ATPs of $58,550.

In fact, Q1 becomes the second consecutive quarter in which Cadillac has increased sales in its home market, following the 6 percent growth to 42,909 units in Q4 2020.

Five of the six models offered by Cadillac in the United States saw sales growth during the first quarter, with the only exception being the Cadillac XT5, which registered a slight contraction of 2.77 percent. The brand’s growth was driven by the all-new Cadillac Escalade, which not only achieved the biggest unit increase on an annual basis, but also became Cadillac’s best-selling model with a total of 9,842 deliveries. The iconic full-size SUV saw a 127 percent year-over-year increase in retail deliveries, boosting its segment share 8 percentage points higher than that of the closest competitor, according to JD Power data.

Other stand-out performers include the new Cadillac CT4, CT5 and XT6, which together totaled 4,876 units compared to the first quarter of 2020. In a press release, Cadillac states that retail sales of these next generation models were exceptionally strong during Q1 2021, which is a good indicator of the marque’s performance in the ever more competitive luxury vehicle space.