Home » Cadillac XT6 Sales Grow Segment Share During Q3 2020

Cadillac XT6 Sales Grow Segment Share During Q3 2020

Cadillac XT6 Sales Grow Segment Share During Q3 2020

Cadillac XT6 sales increased in the United States and Canada, its second, third quarter on sale in these markets. Additionally, the XT6 tallied 44 deliveries in South Korea.

Cadillac XT6 Sales - Q3 2020 - United States

In the United States, Cadillac XT6 deliveries totaled 6,249 units in Q3 2020, an increase of about 45 percent compared to 4,316 units sold in Q3 2019.

In the first nine months of the year, XT6 sales increased about 252 percent to 15,454 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT6 +44.79% 6,249 4,316 +252.03% 15,454 4,390

Cadillac XT6 Sales - Q3 2020 - Canada

In Canada, Cadillac XT6 deliveries totaled 553 units in Q3 2020, an increase of about 298 percent compared to 139 units sold in Q3 2019.

In the first nine months of the year, XT6 sales increased about 681 percent to 1,094 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT6 +297.86% 553 139 +681.43% 1,094 140

Cadillac XT6 Sales - Q3 2020 - South Korea

In South Korea, Cadillac XT6 deliveries totaled 44 units in Q3 2020.

In the first nine months of the year, XT6 sales totaled 100 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT6 * 44 * * 100 0

Competitive Sales Comparison (U.S.)

Cadillac XT6 sales saw 6,249 deliveries during the third quarter of 2020, marking the luxury crossover’s fifth quarter of being on sale in the United States market. However, it’s worth noting that Q4 2019 wasn’t a “full” quarter of availability due to the 40 day-long UAW strike, which depleted inventories and stifled sales of all Cadillac models, including those of the XT6. Meanwhile, third quarter 2020 deliveries increased, despite complications brought about by the COVID-19 pandemic.

Nevertheless, the Q3 2020 performance puts the three-row, midsize-plus crossover in sixth place in its competitive set of eight vehicles in terms of overall sales volume, an improvement compared to Q2 2020. The segment was led by the BMW X5 and X6 duo delivering a combined 14,825 sales and the Acura MDX in second place with 14,579 sales. The Mercedes-Benz GLE-Class took third, followed by the XT6’s corporate cousin – the Buick Enclave in fourth (see Buick Enclave sales) and the Volvo XC90 in fifth (see Volvo XC90 sales), followed by the XT6, which outsold the Audi Q7 (see Audi Q7 sales), the Lincoln Aviator (see Lincoln Aviator sales) and the Infiniti QX60.

Sales Numbers - Luxury E-Segment Utilities - Q3 2020 - United States

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 Q3 20 SHARE Q3 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
BMW X5 +1.30% 12,830 12,665 16% 14% -13.64% 31,985 37,035
BMW X6 +767.39% 1,995 230 2% 0% +35.79% 4,447 3,275
ACURA MDX -0.12% 14,579 14,597 18% 16% -12.56% 32,553 37,231
MERCEDES-BENZ GLE-CLASS -30.10% 10,858 15,533 13% 18% -3.59% 32,160 33,358
BUICK ENCLAVE -25.14% 9,937 13,274 12% 15% -36.26% 26,142 41,013
VOLVO XC90 -2.68% 8,636 8,874 10% 10% -9.53% 22,535 24,909
CADILLAC XT6 +44.79% 6,249 4,316 8% 5% +252.03% 15,454 4,390
AUDI Q7 -27.98% 6,133 8,516 7% 10% -31.63% 16,783 24,549
LINCOLN AVIATOR +222.17% 6,118 1,899 7% 2% +732.02% 15,800 1,899
INFINITI QX60 -39.28% 5,334 8,785 6% 10% -44.64% 17,505 31,621
TOTAL -6.79% 82,669 88,689 -9.99% 215,364 239,280

From a segment share standpoint, BMW and Acura led with 18 percent each, followed by Mercedes-Benz with 13 percent. Buick took 12 while Volvo took 10. The XT6 walked away with 8 percent, an increase of 3 percentage points year-over-year. It was followed by Audi and Lincoln with 7 percent each. Infiniti trailed with 6 percent. 

The premium/luxury three-row crossover segment (lux crossover E-segment) contracted nearly 7 percent to 82,669 units in Q3 2020, meaning that XT6 sales outperformed the segment average during the quarter.

For the sake of presenting a clearer picture of the competitive landscape, we are providing sales figures for the Lexus RX below. Though the RX is a premium midsize CUV slotting into the luxury utility D segment (along with the Cadillac XT5), the Japanese vehicle is now offered in a three-row variant called RXL, which competes with the three-row luxury crossovers (luxury crossover E segment) mentioned above. Since Lexus does not break out sales of the two-row RX from the three-row RXL, not all RX sales can be applied to the E crossover segment. Instead, a more apt comparison would be to bundle Cadillac XT5 and Cadillac XT6 sales. We’re also including the Lincoln Nautilus and Aviator, which are direct XT5 and XT6 rivals, respectively.

Sales Numbers - Lexus RX & RXL - Q3 2020 - United States

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 YTD 20 / YTD 19 YTD 20 YTD 19
XT5 -23.13% 9,467 12,315 -37.30% 24,273 38,711
XT6 +44.79% 6,249 4,316 +252.03% 15,454 4,390
RX +1.13% 28,425 28,109 -13.02% 66,251 76,170
AVIATOR +222.17% 6,118 1,899 +732.02% 15,800 1,899
NAUTILUS -27.52% 5,771 7,962 -33.07% 16,052 23,984
TOTAL +2.62% 56,030 54,601 -5.05% 137,830 145,154

The Cadillac Society Take

Third-quarter 2020 Cadillac XT6 sales were 2,118 units higher compared to the year-ago quarter, enabling the XT6 to establish itself in the segment during a relatively short time on the market, despite relatively limited availability and an ultra-competitive segment. We’d characterize the performance as being very solid, especially when compared to significantly more established, deeply-rooted rivals from Mercedes-Benz, Audi, Volvo, Acura and Lexus. The fact that the XT6 surpassed the Audi Q7 in sales volume during the third quarter is an impressive feat in and of itself.

Additionally, we believe that Cadillac XT6 sales could have been even higher had it not been for the pandemic. As a result, we expect sales to grow even more in the subsequent quarters, provided that there are no disruptions to production and supply of the vehicle.

For the 2021 model year, the XT6 gains a new base trim level. Called Luxury, the new trim delivers a lower starting price while bringing the XT6 in line with the Cadillac Y-trim level strategy that’s been utilized on most other Cadillac models.

About The Numbers

  • All percent change figures compared to Cadillac XT6 sales for Q3 2019, unless noted otherwise
  • In the United States, there were 77 selling days in Q3 2019 and 76 selling days in Q3 2020
Third quarter 2020 Cadillac sales results:

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