Cadillac CT4 sales recorded their first, fourth-quarter deliveries in the United States, Canada and South Korea during Q4 2020. The compact luxury sedan has yet to go on sale in other international markets, such as Mexico, Russia or Europe.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT4 | * | 2,721 | * | * | 4,889 | 0 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT4 | * | 194 | * | * | 354 | 0 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT4 | * | 16 | * | * | 27 | 0 |
Cadillac CT4 sales performance during the fourth quarter of 2020 places the compact sedan in second-to-last place in its segment by overall sales volume. The space was led by the BMW 2 Series in first with 4,850 deliveries. It’s worth noting that the 2 Series is now comprised of two models – the rear-drive 2 Series Coupe and the 2 Series Gran Coupé, a four-door model with either front-drive or all-wheel-drive.
The Acura ILX took second place with 4,081 units, while the Mercedes-Benz A-Class came in third with 3,600 units. Fourth place went to the Audi A3 family with 3,243 deliveries. The CT4 finished fifth, outselling the Mercedes-Benz CLA-Class by a mere 185 units.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| BMW 2 SERIES | +114.60% | 4,850 | 2,260 | 23% | 13% | +82.36% | 14,616 | 8,015 |
| ACURA ILX | +2.33% | 4,081 | 3,988 | 19% | 22% | -8.66% | 13,414 | 14,685 |
| MERCEDES-BENZ A-CLASS | -14.31% | 3,600 | 4,201 | 17% | 24% | -13.09% | 15,332 | 17,641 |
| AUDI A3 | +1.34% | 3,243 | 3,200 | 15% | 18% | -4.62% | 9,937 | 10,418 |
| CADILLAC CT4 | * | 2,721 | * | 13% | 0% | * | 4,889 | 0 |
| MERCEDES-BENZ CLA-CLASS | -38.25% | 2,536 | 4,107 | 12% | 23% | -11.31% | 10,997 | 12,400 |
| TOTAL | +18.44% | 21,031 | 17,756 | +9.54% | 69,185 | 63,159 |
From a segment share standpoint, the 2 Series accounted for 23 percent while the Acura and A-Class reported 19 and 17 percent each, respectively. The A3 claimed a 15 percent share and the CT4 was close behind with 13 percent. The CLA-Class came in last with a 12 percent share, but when combined with the A-Class, Mercedes-Benz took a leading 29 percent share.
The luxury compact car segment (lux C-segment) expanded 18 percent to 21,031 units in Q4 2020.
Cadillac CT4 sales during the fourth quarter of 2020 represented the very first Q4 deliveries for the new model. The very first units of the CT4 began arriving at dealers during the second half of Q1 2020, but the launch was quickly followed by the onset of the COVID-19 pandemic in the United States, which caused a two-month-long shutdown of the Lansing Grand River assembly plant that produces the CT4. As a result, initial shipments quickly sold out, resulting in sub-par inventory going into the second and third quarters.
To that end, the fact that Cadillac was able to take a 13 percent share in a segment where it has traditionally never competed is quite impressive. Going forward, we expect Cadillac CT4 sales to grow during 2021 calendar year, so long as supply/production is uninterrupted.
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