Cadillac sales in the United States decreased 26 percent to 31,098 units during the first quarter of 2026.
Individual model sales performance was as follows:
| MODEL | Q1 2026 / Q1 2025 | Q1 2026 | Q1 2025 |
|---|---|---|---|
| CT4 | +27.43% | 1,547 | 1,214 |
| CT5 | -13.31% | 3,451 | 3,981 |
| ESCALADE | -28.54% | 9,063 | 12,683 |
| ESCALADE IQ | -26.79% | 1,432 | 1,956 |
| LYRIQ | -21.63% | 3,370 | 4,300 |
| OPTIQ | +65.91% | 2,847 | 1,716 |
| VISTIQ | * | 1,902 | * |
| XT4 | -97.34% | 127 | 4,775 |
| XT5 | -15.90% | 5,343 | 6,353 |
| XT6 | -57.81% | 2,016 | 4,778 |
| CADILLAC TOTAL | -25.53% | 31,098 | 41,757 |
Cadillac sales began the 2026 calendar year with a significant contraction, marked by the discontinuation of two models and the impact of winter storms that affected the market as a whole during January and February. As such, the poor performance in Q1 continues the marque’s downward trend that began at the end of 2025, representing Cadillac’s second consecutive quarterly decline in its home market.
In addition to the natural decline in volume experienced by the discontinued Cadillac XT4 and XT6, the internal combustion-powered Cadillac Escalade was hit the hardest, suffering a significant drop of over 3,600 units during the first quarter of the year compared to the same period in 2025. Even so, the Escalade remains firmly the best-seller for Cadillac, with a considerable lead over the second-place Cadillac XT5, which experienced a less pronounced decline of approximately 1,000 units year-over-year.
As Cadillac Society reflected almost two years ago, Cadillac is unique given that its most expensive model is also its best-seller – a luxury (pun not intended) not enjoyed by most of rivals.
Meanwhile, the Cadillac Optiq and CT4 were the only models to finish the quarter in the green, with each posting healthy double-digit growth. With deliveries approaching 3K units, the Optiq electric crossover regained the momentum it lost in Q4, making it Cadillac’s second best-selling electric model (behind the Lyriq).
But the biggest surprise was the Cadillac CT4, which posted a 27 percent increase just before its order banks closed. Meanwhile, the new Cadillac Vistiq recorded its first sales during Q1.
Only 26 units of the 685-horsepower sedan will be built.
U.S. production of the crossover ended in January of 2025.
Getting an allocation, however, may be the tricky part.
Polos, crew necks, jackets, and more.
The No. 10 car was disqualified for excessive camber.
The service bulletin applies to certain units of the 2022-2026 Escalade and Escalade ESV SUVs.
