Home » Cadillac CT4 Sales Account For 13 Percent Segment Share During Q4 2020

Cadillac CT4 Sales Account For 13 Percent Segment Share During Q4 2020

Cadillac CT4 Sales Account For 13 Percent Segment Share During Q4 2020

Cadillac CT4 sales recorded their first, fourth-quarter deliveries in the United States, Canada and South Korea during Q4 2020. The compact luxury sedan has yet to go on sale in other international markets, such as Mexico, Russia or Europe.

Cadillac CT4 Sales - Q4 2020 - United States

In the United States, Cadillac CT4 deliveries totaled 2,721 units in Q4 2020.

During the complete 2020 calendar year, CT4 sales totaled 4,889 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
CT4 * 2,721 * * 4,889 0

Cadillac CT4 Sales - Q4 2020 - Canada

In Canada, Cadillac CT4 deliveries totaled 194 units in Q4 2020.

During the complete 2020 calendar year, CT4 sales totaled 354 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
CT4 * 194 * * 354 0

Cadillac CT4 Sales - Q4 2020 - South Korea

In South Korea, Cadillac CT4 deliveries totaled 16 units in Q4 2020.

During the complete 2020 calendar year, CT4 sales totaled 27 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
CT4 * 16 * * 27 0

Competitive Sales Comparison (USA)

Cadillac CT4 sales performance during the fourth quarter of 2020 places the compact sedan in second-to-last place in its segment by overall sales volume. The space was led by the BMW 2 Series in first with 4,850 deliveries. It’s worth noting that the 2 Series is now comprised of two models – the rear-drive 2 Series Coupe and the 2 Series Gran Coupé, a four-door model with either front-drive or all-wheel-drive.

The Acura ILX took second place with 4,081 units, while the Mercedes-Benz A-Class came in third with 3,600 units. Fourth place went to the Audi A3 family with 3,243 deliveries. The CT4 finished fifth, outselling the Mercedes-Benz CLA-Class by a mere 185 units.

Sales Numbers - Luxury C-Segment Cars - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
BMW 2 SERIES +114.60% 4,850 2,260 23% 13% +82.36% 14,616 8,015
ACURA ILX +2.33% 4,081 3,988 19% 22% -8.66% 13,414 14,685
MERCEDES-BENZ A-CLASS -14.31% 3,600 4,201 17% 24% -13.09% 15,332 17,641
AUDI A3 +1.34% 3,243 3,200 15% 18% -4.62% 9,937 10,418
CADILLAC CT4 * 2,721 * 13% 0% * 4,889 0
MERCEDES-BENZ CLA-CLASS -38.25% 2,536 4,107 12% 23% -11.31% 10,997 12,400
TOTAL +18.44% 21,031 17,756 +9.54% 69,185 63,159

From a segment share standpoint, the 2 Series accounted for 23 percent while the Acura and A-Class reported 19 and 17 percent each, respectively. The A3 claimed a 15 percent share and the CT4 was close behind with 13 percent. The CLA-Class came in last with a 12 percent share, but when combined with the A-Class, Mercedes-Benz took a leading 29 percent share.

The luxury compact car segment (lux C-segment) expanded 18 percent to 21,031 units in Q4 2020.

The Cadillac Society Take

Cadillac CT4 sales during the fourth quarter of 2020 represented the very first Q4 deliveries for the new model. The very first units of the CT4 began arriving at dealers during the second half of Q1 2020, but the launch was quickly followed by the onset of the COVID-19 pandemic in the United States, which caused a two-month-long shutdown of the Lansing Grand River assembly plant that produces the CT4. As a result, initial shipments quickly sold out, resulting in sub-par inventory going into the second and third quarters.

To that end, the fact that Cadillac was able to take a 13 percent share in a segment where it has traditionally never competed is quite impressive. Going forward, we expect Cadillac CT4 sales to grow during 2021 calendar year, so long as supply/production is uninterrupted.

About The Numbers

  • All percent change figures compared to Cadillac CT4 sales for Q4 2019, unless noted otherwise
  • In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
  • Cadillac CT4 sales include CT4 Sedan and CT4-V Sedan
GM Q4 2020 sales reports:

8 Comments

  1. Cadillac is caught in a Field of Dreams mentality – build it, and they will come.

    Not.

    Unless they realize their product can’t really compete with the Germans and Japanese, and their hanging their fortunes on selling to the Communists in China, Cadillac(GM) need to invest in some advertising and training of dealer staff.

    Sadly, I predict with the advent of the EV push, the CT models will be a short lived, under performing experiment. I say that because the ATS was a great car (better than the CT4 at least) and it died an early death due to the auto writers ragging on it about the CUE system and plastic parts, and Cadillac (GM) dropping the ball on training, advertising and promotion to support sales and marketing.

    Reply
    • W K S:

      Just how was the ATS better than the CT4, exactly?

      And why do you say it “died an early death”? It lives the usual 6 year model run.

      Andbif it weren’t for those “Communists”, there may not be a Cadillac. Those Commies buy a lot of them. More than your own Countrymen. The CT6 is going strong there. They couldn’t sell enough here to keep the factory going.

      Reply
      • Greg: if you owned an ATS, and then drive a CT4, you’d not have to ask. The drop in 37 HP and the loss of handling are key. The CT4 reminds me of my 2003 Chev Cavalier in a windstorm, compared to the handling of my ATS.

        Six models years in the life cycle of a vehicle moniker? How do you account for the Corvette, Cavalier and even Escalade? I still contend Cadillac launched the ATS and didn’t follow through.

        As for China – ok course their going to buy more vehicles than my Countrymen – there’s 100 percent more of them.

        Sad that GM is hanging their survival on marketing to a nation governed by XI. But no one said profit hinges on integrity.

        Reply
        • WKS – your perception does not align with reality.

          I’ve owned two ATSes and the CT4 is a substantial improvement over the ATS range. Cadillac improved on every downside of the ATS with the CT4, including but not limited to:
          1. A perfect infotainment system and associated controls that are night and day vs. ATS.
          2. Layout and quality of general vehicle controls, including all the buttons and switchgear.
          3. Seat comfort and usability: the seats look and feel better, the optional thigh support extenders actually work on the CT4 (not so much on the ATS) and the seats also add massaging function (not available on ATS).
          4. New seat ventilation feature: was not available in the ATS
          5. Much better quality of interior materials than in ATS.

          The only way in which the CT4 could be considered inferior is the lack of a pass-through in the rear seat, as outlined here:
          https://cadillacsociety.com/2021/01/30/cadillac-sedans-no-longer-offer-rear-seat-pass-through/

          As for your comment regarding the CT4 2.0T making less power than the ATS, it’s simply not relevant. If you’re buying an entry-level, C-segment luxury sedan and power is your main priority, then you’re not shopping the right vehicle/segment.

          Now then, the CT4 350T feels just as quick as my ATS 2.0T did, despite having less power. Not only that, but the CT4 350T also offers more power than all of its direct rivals:

          CT4 350T: 237 horses, 258 pound-feet of torque
          Mercedes-Benz A220: 188 horses, 221 pound-feet of torque
          BMW 228i Grand Coupe: 228 horsepower, 258 pound-feet of torque
          Audi A3: 184 horsepower, 221 pound-feet of torque.

          The best part is that one can upgrade the CT4 350T Premium Luxury to the turbo 2.7L (550T badge), delivering 310 horses and 350 pound-feet of torque. But again, nobody shops the base vehicles in hopes of getting high levels of power or torque.

          And if one is looking for even more, there’s the CT4-V, which improves on every single element (including power AND handling) over the “regular” (non-V) ATS models and its various sporty trim levels through its life cycle (Performance Luxury, Premium Luxury, etc.). Not only does the CT4-V deliver more power and torque than the ATS, it also handles better, but it also drives more quietly and is more refined, while also being more affordable. So I call bollocks on your comment that the CT4 doesn’t handle as well as the ATS, or falls short in any way compared to the ATS.

          Bottom line: the CT4 is, in fact, an improvement over the ATS in almost every way, even though the CT4 is not Cadillac’s D-segment offering. That position, which was taken by the ATS, is now carried by the CT5.

          PS: since you brought up generations and model years, let’s see here: ATS was introduced for the 2013 MY and ran through the 2019 MY. That gives it a life cycle of seven years. Compare that to…
          – Corvette C7: 2014-2019 = six years.
          – K2 Escalade: 2015-2020 = six years.
          As you can see, the ATS lived a healthy and complete life cycle. Cadillac followed through with the CT4, delivering a better product all-around.

          PPS: yes, GM and Cadillac is a for-profit business. If someone wants to buy an automobile anywhere in the world, one would be a fool to lose the opportunity. Don’t confuse political posturing with running a successful business.

          Reply
      • Do you even own a Cadillac or do you just come here to run your mouth and state your bogus opinions?

        Reply
  2. Alex: Thanks for the updates. I will watch for posts to CS to see the metoric rise of Cadillac in the class/segment in NA, vis a vis the current German and Japanese front runners.

    Reply
    • A “meteoric rise of Cadillac in the segment” would definitely take place if sales success were determined solely by the product. Unfortunately, a myriad of other factors is also play, including advertising, proper sales/lease programs for dealers, overall supply, brand consideration and perception, etc.

      In summary, the CT4 should definitely be ahead of its entire segment in sales volume based on product values alone. However, there’s still plenty on the business execution / operational side to hold it back. We’ll see how things go.

      Reply
  3. Thanks Alex. BTW – I have been a long time supporter of GM and I do have an affinity for Cadillac; I was an early adopter and cut my teeth on the brand with the ATS. Have also traded for a 2020 CT4 (sport). I want the brand to succeed, and look to challenge the status quo, even if it comes across as disloyal, at best, disgruntled,at worst :).

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.

Sign Up