Home » Cadillac XT6 Sales Hold Steady At 7,155 Units During Q4 2020

Cadillac XT6 Sales Hold Steady At 7,155 Units During Q4 2020

Cadillac XT6 Sales Hold Steady At 7,155 Units During Q4 2020

Cadillac XT6 sales decreased in the United States yet increased Canada, during its second, fourth quarter on sale in the markets. Additionally, the XT6 tallied its first, fourth quarter sales of 25 units in South Korea.

Cadillac XT6 Sales - Q4 2020 - United States

In the United States, Cadillac XT6 deliveries totaled 7,155 units in Q4 2020, a decrease of about 0 percent compared to 7,169 units sold in Q4 2019.

During the complete 2020 calendar year, XT6 sales increased about 96 percent to 22,609 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT6 -0.20% 7,155 7,169 +95.60% 22,609 11,559

Cadillac XT6 Sales - Q4 2020 - Canada

In Canada, Cadillac XT6 deliveries totaled 396 units in Q4 2020, an increase of about 63 percent compared to 243 units sold in Q4 2019.

During the complete 2020 calendar year, XT6 sales increased about 289 percent to 1,490 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT6 +62.96% 396 243 +289.03% 1,490 383

Cadillac XT6 Sales - Q4 2020 - South Korea

In South Korea, Cadillac XT6 deliveries totaled 25 units in Q4 2020.

During the complete 2020 calendar year, XT6 sales totaled 125 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT6 * 25 * * 125 0

Competitive Sales Comparison (USA)

Cadillac XT6 sales saw 7,155 deliveries during the fourth quarter, marking its sixth quarter of availability in the United States market. The vehicle’s sales volume remained stable despite complications brought about by the COVID-19 pandemic.

The Q4 2020 performance puts the three-row luxury crossover in eighth place in its competitive set of nine vehicles in terms of overall sales volume, falling two places compared to Q3 2020. The segment was led by the BMW X5 and X6 duo delivering a combined 21,523 sales, followed by the Mercedes-Benz GLE-Class in second with 15,994 sales. The Acura MDX took third, followed by the XT6’s corporate cousin – the Buick Enclave in fourth (see running Buick Enclave sales), the Volvo XC90 in fifth (see running Volvo XC90 sales), followed by the Audi Q7 (see running Audi Q7 sales) in sixth, and the Lincoln Aviator (see running Lincoln Aviator sales) in seventh. The XT6 followed in eighth, only outselling the Infiniti QX60.

Sales Numbers - Luxury E-Segment Utilities - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
BMW X5 +6.25% 18,657 17,560 18% 17% -7.24% 50,642 54,595
BMW X6 +196.99% 2,866 965 3% 1% +72.48% 7,313 4,240
MERCEDES-BENZ GLE-CLASS -3.77% 15,994 16,621 15% 16% -3.65% 48,154 49,980
ACURA MDX +3.21% 15,263 14,788 15% 14% -8.08% 47,816 52,019
BUICK ENCLAVE +21.64% 12,338 10,143 12% 10% -24.78% 38,480 51,156
VOLVO XC90 +7.97% 11,716 10,851 11% 10% -4.22% 34,251 35,760
AUDI Q7 -14.97% 8,588 10,100 8% 10% -26.78% 25,371 34,649
LINCOLN AVIATOR +13.33% 7,280 6,424 7% 6% +177.30% 23,080 8,323
CADILLAC XT6 -0.20% 7,155 7,169 7% 7% +95.60% 22,609 11,559
INFINITI QX60 -53.43% 5,375 11,541 5% 11% -46.99% 22,880 43,162
TOTAL -0.88% 105,232 106,162 -7.19% 320,596 345,443

From a segment share standpoint, BMW led the segment with 21 percent while Mercedes-Benz and Acura held 15 percent each. Buick took 12 while Volvo took 11, followed by Audi with 8 percent. The Lincoln and Cadillac walked away with 7 percent each, while Infiniti trailed with 5 percent.

The premium/luxury luxury three-row crossover segment (lux crossover E-segment) contracted nearly 1 percent to 105,232 units in Q4 2020, meaning that the XT6’s performance was in line with the segment average.

For the sake of presenting a clearer picture of the competitive landscape, we are providing sales figures for the Lexus RX below. Though the RX is a premium midsize CUV slotting into the luxury utility D segment (a space occupied by the Cadillac XT5), the Japanese vehicle is now offered in a three-row variant called RX L, which competes with the three-row luxury models, such as the XT6. Since Lexus does not break out sales of the two-row RX from the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to bundle Cadillac XT5 and Cadillac XT6 sales. We’re also including the Lincoln Nautilus and Aviator, which are direct XT5 and XT6 rivals, respectively.

Sales Numbers - Lexus RX & RXL - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 YTD 20 / YTD 19 YTD 20 YTD 19
RX -0.17% 34,808 34,866 -8.99% 101,059 111,036
XT5 -1.95% 10,950 11,168 -29.38% 35,223 49,879
XT6 -0.20% 7,155 7,169 +95.60% 22,609 11,559
AVIATOR +13.33% 7,280 6,424 +177.30% 23,080 8,323
NAUTILUS -13.42% 6,690 7,727 -28.28% 22,742 31,711
TOTAL -0.70% 66,883 67,354 -3.67% 204,713 212,508

Combining XT6 and XT5 sales nets Cadillac 18,105 deliveries, slightly more than half of the impressive 34,808 units recorded by the Lexus RX family. Meanwhile, the Aviator and Nautilus gives Lincoln 13,970 combined deliveries.

The Cadillac Society Take

Cadillac XT6 sales were 906 units higher during Q4 2020 compared to Q3 2020, enabling the XT6 to gain somewhat of a foothold in the segment during a relatively short time on the market, despite relatively limited availability and an ultra-competitive segment. Though the XT6 is one of the least popular models in the segment, we would still characterize Cadillac’s performance as solid, especially given that most of its rivals, such as Mercedes-Benz, BMW, Audi, Volvo, Acura and Lexus, are well-established and deeply-rooted in the space.

We remain interested in seeing how the three-row luxury CUV performs throughout the 2021 year. To that end, the 2021 XT6 gains a new base trim level called Luxury that delivers a lower starting price point while bringing the XT6 in line with the Cadillac Y-trim level strategy that has been utilized on most other Cadillac models.

About The Numbers

  • All percent change figures compared to Cadillac XT6 sales for Q4 2019, unless noted otherwise
  • In the United States, there were 78 selling days in Q4 2019 and 79 selling days in Q4 2020
Fourth quarter 2020 Cadillac sales results:

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