Home » Cadillac Escalade Sales Control Segment With 45 Percent Share In Q4 2020

Cadillac Escalade Sales Control Segment With 45 Percent Share In Q4 2020

Cadillac Escalade Sales Control Segment With 45 Percent Share In Q4 2020

Cadillac Escalade sales increased in the United States, Canada, and Mexico during the fourth quarter of 2020.

Cadillac Escalade Sales - Q4 2020 - United States

In the United States, Cadillac Escalade deliveries totaled 9,454 units in Q4 2020, an increase of about 6 percent compared to 8,889 units sold in Q4 2019.

During the complete 2020 calendar year, Escalade sales decreased about 31 percent to 24,547 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ESCALADE +6.36% 9,454 8,889 -30.71% 24,547 35,424

Cadillac Escalade Sales - Q4 2020 - Canada

In Canada, Cadillac Escalade deliveries totaled 420 units in Q4 2020, an increase of about 7 percent compared to 392 units sold in Q4 2019.

During the complete 2020 calendar year, Escalade sales decreased about 17 percent to 1,318 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ESCALADE +7.14% 420 392 -17.26% 1,318 1,593

Cadillac Escalade Sales - Q4 2020 - South Korea

In South Korea, Cadillac Escalade deliveries totaled 152 units in Q4 2020, an increase of about 217 percent compared to 48 units sold in Q4 2019.

During the complete 2020 calendar year, Escalade sales increased about 2 percent to 309 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ESCALADE +216.67% 152 48 +1.98% 309 303

Cadillac Escalade Sales - Q4 2020 - Mexico

In Mexico, Cadillac Escalade deliveries totaled 210 units in Q4 2020, an increase of about 192 percent compared to 72 units sold in Q4 2019.

During the complete 2020 calendar year, Escalade sales increased about 200 percent to 321 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ESCALADE +191.67% 210 72 +200.00% 321 107

Competitive Sales Comparison (USA)

Following the 56 percent sales drop in Q3 2020 spurred by a lack of inventory at the retail level, the rebound in Cadillac Escalade sales during the fourth quarter represents a strong performance for the marque’s flagship utility. As such, the Escalade remains the best-selling model in the full-size luxury SUV segment, with a controlling 45 percent segment share. That means that the Escalade almost outsold all rivals combined, including:

  • Lincoln Navigator (see running Lincoln Navigator sales), which came in second place with 5,042 deliveries for a 24 percent segment share
  • Infiniti QX80, which took third place with 4,832 deliveries for a 23 percent segment share
  • Lexus LX, which came in last place with 1,636 deliveries for a 9 percent segment share

Sales Numbers - Full-Size Luxury SUVs - Q4 2020 - USA

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CADILLAC ESCALADE +6.36% 9,454 8,889 45% 43% -30.71% 24,547 35,424
LINCOLN NAVIGATOR -7.57% 5,042 5,455 24% 26% -18.25% 15,252 18,656
INFINITI QX80 -1.59% 4,832 4,910 23% 24% -15.63% 16,125 19,113
LEXUS LX +18.12% 1,636 1,385 8% 7% -4.37% 4,512 4,718
TOTAL +1.57% 20,964 20,639 -22.43% 60,436 77,911

The full-size luxury SUV segment expanded 1.6 percent to 20,964 units in Q4 2020, meaning that the 6 percent growth in Escalade sales outperformed the segment average. In fact, the Escalade’s performance represented the second-largest sales increase of all models in the segment, second only to the slow-selling Lexus offering.

Below, we’ve included sales figures for full-size luxury crossovers for the sake of reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives. Currently, the only full-size luxury crossovers are the Mercedes-Benz GLS-Class and the new BMW  X7, though Audi is rumored to be working a future Q9.

Sales Numbers - Full-Size Luxury CUVs - Q4 2020 - USA

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 YTD 20 / YTD 19 YTD 20 YTD 19
GLS-CLASS -38.51% 5,244 8,528 -0.24% 22,172 22,225
X7 -9.92% 7,044 7,820 -4.61% 20,579 21,574
TOTAL -24.83% 12,288 16,348 -2.39% 42,751 43,799

The Cadillac Society Take

In addition to experiencing a healthy 6 percent growth, the Escalade nearly outsold all of its direct rivals on a combined basis during Q4 2020. We attribute the solid performance to strong interest in the all-new, 2021 Escalade. However, inventory at the dealer level was extremely limited during the time frame, meaning that sales could have been even higher.

Once supply begins to stabilize, we fully expect Escalade sales to recover, and in a big way. In fact, we have reason to believe that the all-new model will extend its leadership position in the segment, with a 50 percent segment share not being out of the realm of possibilities.

About The Numbers

  • All percent change figures compared to Cadillac Escalade sales for Q4 2019, unless noted otherwise
  • In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
  • Escalade and Escalade ESV model line break-outs contingent on data availability by market
Fourth quarter 2020 Cadillac sales results:

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