Home » U.S. Cadillac Sales Decrease 2 Percent In Q4 2019

U.S. Cadillac Sales Decrease 2 Percent In Q4 2019

U.S. Cadillac Sales Decrease 2 Percent In Q4 2019

Cadillac sales in the United States decreased 2.2 percent to 40,551 units during the fourth quarter of 2019.

Individual model sales performance was as follows:

During the complete 2019 calendar year, U.S. Cadillac sales increased 1 percent to 156,246 units.

Sales Results - Q4 2019 - USA - Cadillac

MODELQ4 2019 / Q4 2018Q4 2019Q4 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ATS-90.01% 83831-89.56%1,134 10,859
CT5* 43**43 0
CT6-5.09% 2,2762,398-17.76%7,951 9,668
CTS-60.44% 9662,442-37.92%6,965 11,219
ESCALADE-7.15% 8,8899,573-3.93%35,424 36,872
XT4+17.46% 8,8957,573+310.88%31,987 7,785
XT5-17.77% 11,16813,582-17.64%49,879 60,565
XT6* 7,169**11,559 0
XTS-79.02% 1,0625,063-36.23%11,304 17,727
CADILLAC TOTAL-2.20% 40,55141,462+1.00%156,246 154,702

The Cadillac Society Take

U.S. Cadillac sales fell slightly in the fourth quarter, marking an about-face from the positive performance in the second and third quarters of 2019. The negative performance is primarily the result of a labor strike by the UAW, which lasted 40 days and shut down all factories where Cadillac vehicles are produced for the North American market.

The only models to see sales increase were the XT4, XT6 and CT6. The small Cadillac XT4 crossover saw deliveries grow 17 percent to 8,895 units, while the XT6 saw deliveries total 7,169 units for its second full quarter on the market. The performance allowed Cadillac crossover sales to grow 29 percent to 27,232 units.

Meanwhile, the very fist units of the all-new Cadillac CT5 went on sale during the latter part of December, as Cadillac Society exclusively reported

About The Numbers

  • All percent change figures compared to U.S. Cadillac sales for Q4 2018, except when noted

Further Reading & Sales Reporting

Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

8 Comments

  1. The XT6 seems to have started out strongly. If the rate holds, Cadillac will sell 30K + this year.

    The CT6 did much better in Q4 than Q3. I know there are big incentives on them now. (Not that it matters.)

    I wonder what Cadillac expects to sell of the CT5/CT4?

    Reply
  2. I can see Cadillac’s sales really growing in 2020. Now that that their crossover line up is complete and CT4 and CT5 will be on the market and with the new Escalade coming later 2020 Cadillac could have great sales this year if their actually put their marketing team to work. The only reason the CTS and ATS did so bad In sales is because Cadillac almost never showed any commercials with the ATS or CTS in them these past 3 years. I hope Cadillac does not make the same mistake.

    Reply
  3. I recently leased a 2020 CT6, to replace my 2017 CTS, because I don’t like the looks of the CT5. We love our CT6. Its our 17th new Cadillac and one of our favorites. I hope the CT5 is successful, but I don’t think it has the elegance of the CTS or CT6. Unfortunately, I don’t see it competing successfully against the 5 series or E-Class, but I hope I’m wrong. I also think discontinuing the CT6 is a Huge mistake. Cadillac is a big Car Company and needs to produce, MARKET and sell big cars. The reason these cars haven’t sold well is because they have not been marketed properly. In fact they’ve barely been marketed at all. As a retired advertising Executive, I know that advertising sells…GOOD advertising sell. Current and recent Cadillac Ad campaigns have been terrible. Compare Cadillac TV spots to Mercedes, BMW and Audi TV spots and my point will be clear.

    Reply
    • @Frank
      The CT5 is not intended to compete with either the 5 or the E. It is priced some 10K less than either and will run against the likes of the 3 and C.

      You keep saying that Cadillac is a “Big Car Company” and it needs to stay just that. Why, when big cars don’t sell anymore?
      Cadillac is now a “Big SUV” company and is pretty successful at it. Even at its advanced age, the Escalade still tops it’s segment and the XT6 is off to a very good start.

      I’m glad you like your CT6. I would love to have one myself. But that puts you and I in a minority. A shrinking minority. People don’t buy big cars like they once did. It’s really just that simple. This applies to Cadillacs competitors too. As for advertising, when was the last time you saw an ad for a Lexus LS? Audi A8? BMW 7? Also, advertising costs money. A lot of money. Why would GM spend millions on a campaign for a car that sells in such low numbers? (About 8000 last year). Increasing sales even 3000 or so wouldn’t cover the cost. The fact remains that sales of CT6 are down 50% in only 2 years. I’m afraid that, for the foreseeable future anyway, CUVs and SUVs are the “main course” required to stay in business.

      I don’t like this situation myself. I don’t care for CUV/SUVs myself.

      Reply
    • A second congratulations on your CT6. Definitely the more premium choice.

      I guess the expectation is other large lux sedans also will fall out of the market. Is there no trickle-down boost to the lower models, from advertising the top models?

      What about the current ads strike you as terrible? I don’t find anything wrong with them.

      Reply
    • @Frank,we have had similar experiences, I leased a ’14 CTS 3.6L but found it sluggish and cramped. So I upgraded to a ’17 CT6 3.0L TT which solved both issues perfectly with good fuel mileage. I was hoping to have the same option in 2020,:but that is not to be as the 3.0L TT ended in 2019. I don’t think the CT6 is a big car, compared to my wife’s former BMW 740 iL Sport or any of the Cadillacs in the last century, even in the ’30s. The CT5 is not the answer either. Too bad.

      Reply
    • I agree. We love our XTS platinum. I’m looking for a 3row SUV. I think the new Lincoln Aviator is better looking than the XT6. I’ll wait for Ford/Lincoln to fix the numerous problems of the Chicago Assembly plant.

      Reply
      • From a design standpoint, I would take the XT6 all day long – the Aviator doesn’t look that great to me.
        From a mechanical standpoint, I would take the Aviator.

        Reply

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