Home ยป Cadillac Notably Absent From 2022 Chicago Auto Show

Cadillac Notably Absent From 2022 Chicago Auto Show

Cadillac Notably Absent From 2022 Chicago Auto Show

Cadillac elected to sit out the 2022 Chicago Auto Show, an interesting decision considering that many rivals chose to bring vehicles to display. 

First held in 1901, the Chicago Auto Show is the largest auto show in North America, with the 2022 exhibition marking its 114th edition. The event, which draws in approximately 100,000 attendees, kicked off last week on February 12th, and runs through February 21st. Cadillac is the only marque under the umbrella of parent company, General Motors, that doesn’t have a presence at the show. GM’s other three brands – Buick, Chevrolet and GMC – all have vehicles on display. Those brands brought their all-new electric vehicle offerings like the 2024 Chevrolet Silverado EV and the 2022 GMC Hummer EV Pickup, allowing show attendees to become familiar with the vehicles. 

Luxury brands present at the show include Audi, BMW, Mercedes-Benz, Lexus and Lincoln. Lincoln brought its complete lineup, including the Corsair (XT4 rival), Nautilus (XT5 rival), Aviator (XT6 rival) and the Navigator full-size SUV that competes directly with the Cadillac Escalade. Lexus displayed most of its lineup, headlined by the new LX that aims to take on the Escalade, as well as the CT5-fighting IS. The same held true for BMW, which showed off its all-new iX, an all-electric SUV and its i4 electric sedan. 

Cadillac’s decision to sit out the Chicago Auto Show is puzzling, given that it prevented the luxury marque from showing off its upcoming electric crossover, the Cadillac Lyriq. The Lyriq will launch later this year as a 2023 model year vehicle, representing the luxury marque’s first-ever fully electric offering. The luxury electric crossover would have fit right in with the other debuting EVs on display. That said, it’s certainly possible Cadillac simply didn’t see a need to bring the Lyriq, considering that the crossover has drummed up plenty of interest already.

While that may be the case with the Lyriq, one would think Cadillac would be interested in promoting its other vehicles, including the CT4 and CT5 sedans or its lineup of XT4, XT5 and XT6 crossovers. It’s worth noting that inventory of all five vehicles is extremely limited as a result of the ongoing microchip shortage, which Cadillac has navigated by prioritizing the limited supply of chips to the Escalade, its most profitable vehicle. The limited inventory may be a reason for Cadillac’s absence at Chicago.

Additionally, Cadillac also missed out on showing off its  ultra-high-performance sedans, the CT4-V Blackwing and the CT5-V Blackwing, by bringing them to the show. Other high-performance vehicles, such as the 2023 Chevrolet Corvette Z06, BMW M3 and M4, plus various Mercedes-AMG models, are present at the show, so Cadillac may have missed out on reaching a key audience.

This isn’t the first time the American luxury marque chose to forgo the Chicago Auto Show – it was also absent from the venue in 2021 and 2020.

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Written by
Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

7 Comments

  1. They’ve ignored the Washington DC auto show for years. That seems counterintuitive, given the demographics of the DelMarVa area. But Chicago?

    Reply
  2. China is Cadillac’s primary market now so that may account for the absence.

    Reply
    • I think you’re right.

      Reply
  3. I may be wrong, but I thought I recalled that Cadillac was there in 2020.
    Buick had a very underwhelming presence, twice the space and maybe half the cars. The presenter advised that GMC-Buick only provided the Hummer, the other cars were from local dealers

    Reply
    • From what I recall, Cadillac was absent in 2020 as well as 2021 and 2022. I have zero photos of the cars there from the media days that I attended.

      Given that many of the cars that were displayed there were from local dealers/LMA, I would venture a guess that the lack of Cadillac inventory was the reason for its absence from the show in 2021 and 2022.

      Reply
  4. Cadillac hasn’t been to the Providence or Boston shows for at least a couple of years! They’re one of the main reasons I go, but I didn’t attend this year. I could have gone to see the Z06, but I really wanted to see the Blackwings! They really need to show up and compete with the other luxury manufacturers…we can only hope for next year and maybe they’ll do a 2023 Blackwing?

    Reply
  5. Dear Cadillac — Please market your cars (and trucks). CT4 and CT5 have finally beaten the Germans. They deserve your support.
    Sincerely,
    Chris

    Reply

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