The highly-anticipated 2023 Cadillac Lyriq is proving to be quite popular so far, with pre-orders for the Debut Edition selling out within minutes. Now, we have another data point, as Cadillac has confirmed that approximately 216,000 customers have registered interest since the vehicle debuted earlier this year.
In a recent Q&A session with the media attended by Cadillac Society, Cadillac global Vice President, Rory Harvey, shared that 216,000 individual “hand raisers” have expressed interest in the Lyriq. Cadillac defines a “hand raiser” as someone who has registered interest in the luxury electric crossover at a dealer or through the luxury marque’s website by signing up to receive email updates.
“This is not a commitment to buy a vehicle,” Harvey explained. “This is basically someone that says, ‘I’m interested in the Lyriq, I would like to get details on the Lyriq, I would like to be kept informed in terms of the Lyriq,’ etc.”
Harvey cited the Cadillac Escalade as an example of how many of the Lyriq’s hand raisers could ultimately become paying customers. For the all-new fifth-generation (2021 and newer) Escalade, Harvey said a “20 to 30 percent conversion rate” was seen among interested parties. That means approximately one third of the Escalade’s hand raisers ended up with one in their garage.
Harvey said that Cadillac will be happy if the Lyriq manages to nail down a 20 percent conversion rate from hand raisers to buyers. It’s worth noting that many of the so-called hand raisers could simply be curious about the crossover due to its status as the first fully-electric Cadillac model, rather than actual potential customers.
Cadillac set an internal objective of attaining 200,000 hand raisers for the Lyriq following its launch. Clearly, that goal has already been met, and there’s still time to gain even more ahead of the luxury electric crossover’s production launch in early 2022.
Riding on the new BEV3 platform, the 2023 Cadillac Lyriq features a 100.4 kWh lithium-ion Ultium battery pack and a single Ultium Drive motor mounted on the rear axle. The electric driveline is rated at 340 horsepower and 325 pound-feet of torque, and Cadillac estimates the Lyriq will have 300 miles of range on a full charge, despite the not-insignificant 5,610 pound curb weight.
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Wish GM asked for $1000 deposit or
more so less people would reserve. I wanted to reserve the Lyriq right at 1pm pacific time and there was heavy traffic and was not able to reserve. Also, GM should have prioritized people with GM cars to reserve.
I prefer to wait for the Celestiq. SUV’s and crossovers are not for me.
So where is all the electric energy being generated and could the grud ever support this???
216,000 hand raises!
How many middle fingers were they holding up?
Quick Silver 1
Still Cadillac needs a Full-sized sedan that will comfortably hold 4 adults. The CT4 and CT5 are econo-boxes and won’t accommodate 4 adults. The CT4 is anemic unless you can get a Blackwing and pay $100K for it with dealer markups. The CT5 rides and drives like a stripped-down Malibu.
Bring back a full-sized sedan like the CT6. My $80K 2020 CT6 is a great car, that I special ordered and waited 6 months for. I know the hand built Celestiq is supposed to be coming down the pike, but how many of us want a $200+K car?
Come on GM/Cadillac, owning 5 Cadillac’s in the last 15 years, all loaded sedans, should give an idea of brand loyalty…give us a real affordable sedan with style and comfort like the good old days. Many of us don’t want a CUV/SUV/Pickup or whatever else you decide to try to ram down our pocketbooks.
The last thing I want is an electric Cadillac. Go back to building real full size comfortable Cadillacs..mary barra will be the end of Gm .
Totally agree. I love my CT6. So sad they are no longer making it.
You are right on. The worst thing Cadillac did was discontinue the CT6. I have a 2017 with near 50,000 miles and this car is like no other car I owned. Keep your SUV’s!
BRING Back THE CT6,I HAVE PURCHASED 6 CADILLACS IN MY LIFETIME NOT INCLUDING MY CT6, LOVE THE LYRIQ, BUT WITHOUT THE CT6, CADILLAC HAS DISALLOWED ITS HERITAGE, SUVS MAY COME AND GO, BUT A 4 DOOR LUXURY SEDAN IS AS AMERICAN AS APPLE PIE, WITHOUT IT A FIND A NEW PLACE TO EAT
Going back in time [a long long time ago] I had a yellow Coupe DeVille and then six others since then, along with Pontiacs, Buicks and anything GM. Today, I have a ’19 CTS, which is a comfortable 4-passenger sedan.
The Lyriq is inspiring, but not enough to buy one. I’ve sat in [and driven] a CT4 & a CT5 and found them to be boring. As a try-to-buy I’ve rented an XT5 and hated it.
So this is now my third CTS and I think it’s outstanding. The interior is rich and comfortable and it’s a rocket when it comes to power. I’d buy another new one if they were available, electric or gas. But jumping into an $85K+ Lyriq? Nope.
Mother Mary seems to care about three things: electrification to appease the Chinese, EU, and California regulators; autonomous vehicles; and the latest quote on GM stock. Cadillac is just one of the nameplates for electric trucks on the way to AVs. Its rich history and evocative legacy have been drained of color like the new “monochromatic” badges.