Home ยป Cadillac South Korea Sales Decrease 44 Percent In November 2019

Cadillac South Korea Sales Decrease 44 Percent In November 2019

Cadillac South Korea Sales Decrease 44 Percent In November 2019

Cadillac South Korea sales decreased 44 percent to 114 units in November 2019 compared to November 2018.

Individual model sales performance was as follows:

In the first 11 months of 2019, Cadillac South Korea sales decreased 18 percent to 1,542 units.

Sales Results - November 2019 - South Korea - Cadillac

MODELNOV 2019 / NOV 2018NOVEMBER 2019NOVEMBER 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ATS-100.00% 017-60.82%67 171
CT6-72.17% 32115-43.05%471 827
CTS-31.25% 2232+2.51%204 199
ESCALADE+54.55% 1711+38.61%280 202
XT5+53.57% 4328+7.66%520 483
CADILLAC TOTAL-43.84% 114203-18.07%1,542 1,882

The Cadillac Society Take

November marks the fourth consecutive month that Cadillac South Korea sales saw a decrease. In fact, last month’s results represent the second lowest monthly sales performance thus far in 2019, after the dramatic 65 percent decline in October 2019. Similarly, the 114 vehicles that Cadillac delivered in November represent the second-lowest sales figure of the year in the Asian market. The year-to-date sales maintain their negative trend since August, when they began to be notably lower than those registered in during the same time frame in 2018.

The negative performance in Cadillac South Korea sales in November is due to the widespread collapse in sedan sales, which declined from 164 vehicles delivered in November 2019 to only 54 units in November 2019. Most of the impacted was caused by the negative performance of the Cadillac CT6, which has been the luxury brand’s best-selling model in Korea last year. The systemic decline in CT6 sales volume in Korea is a direct consequence of Cadillac no longer offering the 2.0L LGT engine in the large sedan. The CT6 2.0T was the most popular configuration in South Korea.

Meanwhile, both the XT5 and the Escalade – the only Cadillac utilities that are currently on sale in the country – managed to post healthy increases in sales volumes. As we write this, there is still no official information about the arrival of the Cadillac XT4 and XT6 in South Korea, nor the XT5 refresh.

About The Numbers

  • All percent change figures compared to Cadillac South Korea sales in November 2018, except when noted
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

Further Reading & Sales Reporting

Written by
Engineer with a passion for cars and strategic automotive planning.

1 Comment

  1. Enjoy reading your emails daily. Keep up the interesting and informative work.

    Jack

    Reply

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