Home » Cadillac XT5 Sales Decrease 18 Percent In Q3 2019

Cadillac XT5 Sales Decrease 18 Percent In Q3 2019

Cadillac XT5 Sales Decrease 18 Percent In Q3 2019

Cadillac XT5 sales decreased in the United States, Canada and Mexico while increasing in South Korea during the third quarter of 2019.

Cadillac XT5 Sales - Q3 2019 - United States

In the United States, Cadillac XT5 deliveries totaled 12,315 units in Q3 2019, a decrease of about 18 percent compared to 15,093 units sold in Q3 2018.

In the first nine months of the year, XT5 sales decreased about 18 percent to 38,711 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
XT5 -18.41% 12,315 15,093 -17.61% 38,711 46,983

Cadillac XT5 Sales - Q3 2019 - Canada

In Canada, Cadillac XT5 deliveries totaled 1,467 units in Q3 2019, a decrease of about 24 percent compared to 1,927 units sold in Q3 2018.

In the first nine months of the year, XT5 sales decreased about 24 percent to 3,624 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
XT5 -23.87% 1,467 1,927 -23.67% 3,624 4,748

Cadillac XT5 Sales - Q3 2019 - Mexico

In Mexico, Cadillac XT5 deliveries totaled 48 units in Q3 2019, a decrease of about 57 percent compared to 111 units sold in Q3 2018.

In the first nine months of the year, XT5 sales decreased about 44 percent to 161 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
XT5 -56.76% 48 111 -43.51% 161 285

Cadillac XT5 Sales - Q3 2019 - South Korea

In South Korea, Cadillac XT5 deliveries totaled 199 units in Q3 2019, an increase of about 40 percent compared to 142 units sold in Q3 2018.

In the first nine months of the year, XT5 sales increased about 9 percent to 443 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
XT5 +40.14% 199 142 +8.58% 443 408

Competitive Sales Comparison

Third quarter Cadillac XT5 sales volume puts the crossover in sixth place in its competitive set in terms of cumulative sales volume, behind the Lexus RX in first place, BMW X3/X4 in second (for a combined 20,210 deliveries), Mercedes-Benz GLC in third, Audi Q5 in fourth and Acura MDX in fifth. However, it should be noted that Lexus RX sales are now comprised of two models – the two-row RX and the three-row RX-L. The regular RX competes directly with the XT5, while the RX-L is a rival to the Cadillac XT6.

Going further down the list, the XT5 outsold the Lincoln Nautilus (previously called MKX; see Lincoln MKX sales), the Volvo XC60, the Infiniti QX50 and the Alfa Romeo Stelvio.

Sales Numbers - D-Segment Luxury Crossovers - Q3 2019 - United States

MODEL Q3 19 / Q3 18 Q3 19 Q3 18 Q3 19 SHARE Q3 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
LEXUS RX -4.75% 28,109 29,512 21% 22% -4.26% 76,170 79,563
BMW X3 +5.38% 17,993 17,075 13% 13% +19.83% 50,120 41,825
BMW X4 +118.21% 2,217 1,016 2% 1% +108.21% 5,834 2,802
MERCEDES-BENZ GLC-CLASS +21.20% 18,715 15,442 14% 12% +4.02% 52,621 50,585
AUDI Q5 -17.61% 17,090 20,743 13% 16% -1.12% 49,136 49,694
ACURA MDX -4.51% 14,597 15,287 11% 11% +0.12% 37,231 37,187
CADILLAC XT5 -18.41% 12,315 15,093 9% 11% -17.61% 38,711 46,983
LINCOLN NAUTILUS * 7,962 * 6% 0% * 23,984 0
VOLVO XC60 -12.80% 7,605 8,721 6% 7% -5.70% 22,171 23,511
INFINITI QX50 -28.41% 4,886 6,825 4% 5% -14.35% 13,610 15,891
ALFA ROMEO STELVIO -31.48% 2,244 3,275 2% 2% -24.33% 6,844 9,044
TOTAL +0.56% 133,733 132,989 +5.42% 376,432 357,085

The luxury D-crossover segment expanded a slight 0.5 percent to 133,733 units in Q3 2019.

The Cadillac Society Take

Cadillac XT5 sales in Q3 2019 underperformed the segment, underscoring just how much the vehicle needs the 2020 model year refresh. Luckily, the updated XT5 is now arriving, after being announced earlier this year. The current XT5 is a highly-competitive model, but has now begun to lag behind its adversaries in terms of exterior styling and trim level packaging/configuration.

In more specific terms, rival offerings feature more delineated trim elements, including the ability to have “luxury” or “sport” styling. Meanwhile, the pre-update XT5 only offers one style that skews toward a luxury appearance over a sporty one. The 2020 XT5 refresh addresses these matters by implementing Cadillac’s Y trim level strategy that delivers Luxury/Premium Luxury and Sport trims with two different appearances.

In addition, we also posit that Cadillac’s new XT4 and XT6 have taken some sales from the XT5. In the third quarter, Cadillac XT4 sales totaled 8,986 units while Cadillac XT6 sales totaled 4,316 deliveries. Both more than make up for the 2,778 fewer units of the XT5 sold during the timeframe. In fact, Cadillac crossover sales grew 67 percent during the quarter, representing the highest growth in the luxury CUV space in the U.S.

About The Numbers

  • All percent change figures compared to Cadillac XT5 sales in Q3 2018, unless otherwise noted
  • In the United States, there were 76 selling days in Q3 2019 and 76 selling days in Q3 2018
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
Third quarter 2019 Cadillac sales results:
Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

4 Comments

  1. It’s truly sad that Cadillac is putting all its faith in SUV’s now, and to hell with automobiles. The CT4 and CT5 are a joke, they’re cheaper, smaller, and offer fewer features than the ATS, and CTS.

    Cadillac will probably decide to stop production of the CT6 in the USA, and just import them from China. This means they will NOT sell, and Cadillac/GM will cease importing them because no one in their right mind is going to pay $100,000 for a Chinese import.

    The Escala is probably not coming. So close your eyes and vision what you will see in a Cadillac showroom 2 years from now….2 sedans and 4, or 5 SUV’s.

    And….when the CT4, and CT5 don’t sell, and they won’t, what will you then see in a Cadillac showroom.

    Cadillac/GM is making ALL the WRONG moves right now if they want to survive. Whats planned beyond the CT4 ? Another SUV, How F****** many do you need ? No Coupe, no convertible, no Sports car, no Sport Wagon,…….oh!, thats right, electric vehicles, and all probably SUV’s….

    I am not at all convinced that all electric is in everyone’s future. What happens when an entire power grid goes down and is down forever. Don’t think it can happen, just ask Puerto Rico. If a Tesla sits for a week, without being used, it’s dead. If a power charging port goes bad, and the car can’t be charged ( I know someone this happened to, Tesla had their car for a month, and it had to be flat bedded two states away from where they lived to a Tesla Service Center…..

    To add 200,000,000 Electric vehicles to our power grid in about 5 years , where is all that juice coming from.

    When I see Honda, Nissan, Toyota, and Hyundai ads on T.V. they are mostly for cars. The Sedan is not dead, just in the minds of GM and Ford because they simply don’t want to make them, and make them competitive……sad!

    I wonder what their plan will be when SUV’s end their run, and they will, because, as you know, nothing lasts forever………….

    Reply
    • “The CT4 and CT5 are a joke, they’re cheaper, smaller, and offer fewer features than the ATS, and CTS.”

      This sentiment does not correlate with reality.

      The rest of your bearish (no, full on bear) comment stems from similarly mis-aligned origins.

      Reply
    • What happens when the power grid hoes down forever?

      Gas pumps won’t work.

      Reply
  2. I agree that Cadillac is not fielding “fully” competitive, desirable vehicles and I agree the XT4 is terrible and while they find a few buyers it is not con-questing nor reestablishing the brand. I’ve not read ANY article praising focus, direction OR products at Cadillac or GM for that matter. Everything “underwhelms” and launch “disappoints”.

    Cadillac fields a marginally spiffed Chevy and wants $70k for it? (XT6 Platinum). They put out the great CT6 (and fail to make it FULLY” competitive) then let it die… a fabulous new V8 with no where to go once the car dies… yet are focused on EVs because of Chinese dictates… This company is lost… and rudderless… I wouldn’t buy a thing they make.

    Reply

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