Cadillac recently revealed its “LOVE” IQ EV portfolio in China, a clever acronym that covers its first four all-electric offerings in the large Asian market: the Cadillac Lyriq, Optiq, Vistiq and Escalade IQ.
Cadillac made the announcement alongside the global debut of the new Cadillac Vistiq, confirming the EV – which will slot between the Lyriq and Escalade IQ – for China. The Lyriq is already offered in the market, and the Optiq will soon follow suit in a few weeks, followed by the Vistiq in late 2024. All three of these vehicles will be manufactured in China, meaning they will not need to be imported for sale in the market, thereby avoiding hefty import taxes.
The Escalade IQ, meanwhile, will be built in the U.S., rolling off the assembly line at the Detroit-Hamtramck plant, also known as Factory Zero. From there, it will be exported to China, making it the only vehicle from the LOVE IQ EV portfolio that will not be manufactured locally.
“As the world’s largest EV market, China is strategically important for Cadillac,” said Vice President of Cadillac China, Tim Heile, in a statement. “By the end of next year, Cadillac will introduce more new EVs in China in addition to a rejuvenated internal combustion engine vehicle portfolio as the brand strives to fulfill customers’ diverse preferences and reinvent luxury mobility.”
The LOVE IQ EV portfolio will be available through the luxury marque’s Pure IQ Space network, which consists of upscale storefronts dedicated entirely to the sale of Cadillac EVs in China. Currently, the network includes stores in Hangzhou, Nanjing, Zhengzhou, Guanzhou, Shenzhen and Chengdu and Shanghai, among other Chinese locations.
Additionally, it’s worth noting that the LOVE IQ EV lineup will be sold alongside the ICE-powered vehicles currently offered in China, including the GT4, XT4, XT5 and XT6, plus the CT4, CT5 and CT6.
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Steve V
Am I missing something here?
Cadillac is using the acronym LOVE based on its four electric models for an ad campaign in ASIA and in particular, China.
Isn’t the use of an acronym based on English like words rather “English-centric” in expecting people to get the connection when they may not speak English?
If China is “such an important market for Cadillac” wouldn’t it make more sense to base the ad campaign on non-language based things???
GM Owner
All the Cadillac customers in China can understand English as a second language. It is shameful that the U.S. buyers don’t appreciate the Cadillac brand and buy imports, and the worst part is that few know any second language. As for myself, I understand fluently English and Spanish, and learning Italian and Mandarin.
anonymous guest
Take the 4 strong horses into Europe, once they get the Caddy Ultiums sorted. Add a plus 2 for dealers, with the Stingray, and a phev small Buick. Tapping into UK/EU luxury buyers successfully should be a priority.
JE
4 boring SUV’s. The Celestiq is too expensive and there’s no affordable sedan. I better buy a Tesla Model S or a Lucid Air. Not everybody likes SUV’s or crossovers or is willing to buy one no matter what. ⁷