The first time that Cadillac Society reported that Cadillac was working on a small, sub-Lyriq battery electric Cadillac crossover SUV was in March 2022. Then, an entire 15 months later, we spied a prototype undergoing testing. Earlier this month, the luxury marque revealed the Cadillac Optiq in North America, albeit with no particulars or specs. Now, the Optiq has been introduced overseas for the Chinese market.
The Optiq crossed the stage for the first time at the Guangzhou International Automobile Exhibition, also known as the Guangzhou Auto Show, held annually in China. It joins the Cadillac Lyriq, Cadillac Escalade IQ and Cadillac Celestiq as the fourth battery electric Cadillac offered in the Asian country.
The Lyriq’s introduction in China isn’t all that surprising considering that the electric luxury crossover’s design was leaked there earlier this year. The model will be produced in China as part of Cadillac’s joint venture in the country, as well as in North America for other markets.
“The world unveil of the all-new Cadillac Optiq represents our full commitment to further expand the IQ EV family and pivot to an all-electric future,” said Vice President of Cadillac China, Tim Heile. “As the world’s largest EV market, China is strategically important for Cadillac. By the end of next year, Cadillac will introduce more new EVs in China as the brand strives to fulfill customers’ diverse preferences and reinvent luxury mobility.”
While Cadillac has yet to reveal any sort of Optiq specifications, we do know that it will ride on a smaller variant of the BEV3 platform, the dedicated architecture that currently underpins both the Lyriq and Celestiq. It is expected to become available for purchase in China in early 2024, although pricing information has not yet been revealed.
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Cadillac Optiq Photos
JE
And a mor affordable EV sedan than the Celestiq, when? Not everybody likes SUV´s and crossovers or is willing to buy one no matter what.
Frank Ricciardi
It really bothers me that Cadillac is prioritizing China over the US. I’m not an expert in the Auto Market, but I think this strategy is going to bite them on the ass. There is no magic to selling cars in the US, it only takes advertising, which Cadillac doesn’t do, at least not in the US. Cadillac needs to hire a VP of advertising that understands advertising 101. If you tell a credible story enough times customers and potential customers believe it. If you think I’m wrong…look at TV ads for Mercedes, BMW, Lexus and Audi.
Quick Silver 1
How correct you are. Cadillac is now a Chinese only company and forget the US market the MADE them. Never do you see Cadillac advertising.
I have owned 8 Cadillacs and still own 3 Cadillacs (a 2020 CT6, a 2017 CT6 and a 2002 Cadillac DHS), but will not buy another ans they don’t have a full-sized LUXURY sedan anymore. I’m looking a Mercedes, BMW or Genesis.
Nabz Ham
They have a full size sedan in China LOL
Asten
Cadillac advertises in the US on TV, digital TV, social media, online and print and possibly radio.
Cadillacbrit
Cadillac really doesn’t have a clue when it comes to advertising. They spend millions on advertising vehicles before they are available, build up a lot of interest, take forever to get vehicles to market then nothing. The Lyriq is a classic example eighteen months ago we had wall to wall advertising for this vehicle. Then it took so long for inventory to reach dealers all the excitement dulled and a lot of customers moved on and I can’t recall the last Lyriq commercial. We are now seeing the Escalade IQ getting a lot of air time, but the vehicle is not expected until late next year and that is before the delays that we can expect.