Cadillac CT4 sales decreased in both the United States and Canada during the fourth quarter of 2021. Sales of the luxury sedan have yet to commence in other markets including Mexico and Russia.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| CT4 | -48.70% | 1,396 | 2,721 | +48.35% | 7,253 | 4,889 |
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| CT4 | -54.65% | 88 | 194 | +105.37% | 727 | 354 |
Cadillac delivered only 1,396 units of the CT4 during A4 2021, down from 2,721 units in Q4 2020. The performance places the subcompact luxury sedan in fourth out of sixth entries its competitive bracket.
The BMW 2 Series continued in first place with 3,132 sales, outselling the rest of the competitive bracket despite a 35 percent slide. Second place went to the Acura ILX with 2,270 deliveries, down 44 percent. Third place went to the Mercedes-Benz CLA-Class, which recorded 1,542 deliveries, down 39 percent. The CT4 was fourth with 1,396 deliveries, a 49 percent drop. The Mercedes-Benz A-Class followed in fifth with 1,226 deliveries, down 66 percent. The segment was rounded out by the Audi A3 in sixth with 985 deliveries, a decrease of 70 percent as the model undergoes a generational changeover.
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| BMW 2 SERIES | -35.42% | 3,132 | 4,850 | 30% | 23% | +7.30% | 15,683 | 14,616 |
| ACURA ILX | -44.38% | 2,270 | 4,081 | 22% | 19% | +3.62% | 13,900 | 13,414 |
| MERCEDES-BENZ CLA-CLASS | -39.20% | 1,542 | 2,536 | 15% | 12% | -37.96% | 6,822 | 10,997 |
| CADILLAC CT4 | -48.70% | 1,396 | 2,721 | 13% | 13% | +48.35% | 7,253 | 4,889 |
| MERCEDES-BENZ A-CLASS | -65.94% | 1,226 | 3,600 | 12% | 17% | -47.12% | 8,108 | 15,332 |
| AUDI A3 | -69.63% | 985 | 3,243 | 9% | 15% | -75.95% | 2,390 | 9,937 |
| TOTAL | -49.83% | 10,551 | 21,031 | -21.72% | 54,156 | 69,185 |
From a segment share standpoint, Cadillac CT4 sales accounted for 13 percent, the same as it was in the year-ago quarter.
The 2 Series posted a segment-leading 30 percent share, up 7 percentage points. The ILX accounted for 22 percent segment share, up 3 percentage points, while the CLA-Class earned a 15 percent share, up 3 percentage points. After the CT4’s 13 percent share, the A-Class took 12 percent, down 5 percentage points, while the A3 accounted for 9 percent share, a drop of 6 percentage points.
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| MERCEDES-BENZ A-CLASS | -65.94% | 1,226 | 3,600 | -47.12% | 8,108 | 15,332 |
| MERCEDES-BENZ CLA-CLASS | -39.20% | 1,542 | 2,536 | -37.96% | 6,822 | 10,997 |
| TOTAL | -54.89% | 2,768 | 6,136 | -43.29% | 14,930 | 26,329 |
Combining both of the Mercedes-Benz offerings gives the German automaker 2,768 deliveries, down 55 percent. This gives Mercedes-Benz a 27 percent segment share, placing it second overall in the segment.
Overall, the subcompact luxury sedan segment average contracted 50 percent to 10,551 units in Q4 2021, meaning that the Cadillac CT4 performed in line with the segment average.
Cadillac CT4 sales during the fourth quarter of 2021 suffered due to a lack of inventory at the dealer level as a result of idled production of the luxury sedan at the Cadillac Lansing Grand River plant in Michigan. The luxury marque elected to restrict assembly of the CT4 in order to support the production of other vehicles in its lineup, namely the highly-profitable Cadillac Escalade, simply because there weren’t enough microchips to go around for all of its models. The CT4’s larger cousin, the CT5, was also faced with a low-inventory situation as a result of idled production, with its sales plummeting alongside that of the CT4.
Luckily, production of the CT4 resumed in October 2021 for the 2022 model year, and as long as production remains at full capacity, we fully expect Cadillac CT4 sales to improve throughout 2022. We also expect the range-topping CT4-V Blackwing to bolster sales numbers as well as interest in the CT4 line as a whole.
It’s also worth noting that changes are on the horizon for the luxury C-segment. Earlier this year, Mercedes-Benz announced it would discontinue the A-Class sedan after the 2022 model year, removing it from the CT4’s competitive bracket. However, Acura recently unveiled the Integra Prototype, which will compete directly with the CT4 once it launches for the 2023 model year, replacing the ILX.
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