Cadillac XT5 sales decreased in the United States, Canada, South Korea, and Mexico during the fourth quarter of 2020.
Cadillac XT5 Sales - Q4 2020 - United States
In the United States, Cadillac XT5 deliveries totaled 10,950 units in Q4 2020, a decrease of about 2 percent compared to 11,168 units sold in Q4 2019.During the complete 2020 calendar year, XT5 sales decreased about 29 percent to 35,223 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT5 | -1.95% | 10,950 | 11,168 | -29.38% | 35,223 | 49,879 |
Cadillac XT5 Sales - Q4 2020 - Canada
In Canada, Cadillac XT5 deliveries totaled 1,220 units in Q4 2020, a decrease of about 6 percent compared to 1,304 units sold in Q4 2019.During the complete 2020 calendar year, XT5 sales decreased about 14 percent to 4,216 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT5 | -6.44% | 1,220 | 1,304 | -14.45% | 4,216 | 4,928 |
Cadillac XT5 Sales - Q4 2020 - South Korea
In South Korea, Cadillac XT5 deliveries totaled 43 units in Q4 2020, a decrease of about 72 percent compared to 153 units sold in Q4 2019.During the complete 2020 calendar year, XT5 sales decreased about 67 percent to 197 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT5 | -71.90% | 43 | 153 | -66.95% | 197 | 596 |
Cadillac XT5 Sales - Q4 2020 - Mexico
In Mexico, Cadillac XT5 deliveries totaled 63 units in Q4 2020, a decrease of about 19 percent compared to 78 units sold in Q4 2019.During the complete 2020 calendar year, XT5 sales decreased about 30 percent to 168 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT5 | -19.23% | 63 | 78 | -29.71% | 168 | 239 |
Cadillac XT5 Sales - Q4 2020 - Russia
In Russia, Cadillac XT5 deliveries totaled 0 units in Q4 2020, a decrease of about 100 percent compared to 25 units sold in Q4 2019.During the complete 2020 calendar year, XT5 sales were flat at 0 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT5 | -100.00% | 0 | 25 | * | 0 | 0 |
Competitive Sales Comparison (USA)
Fourth quarter Cadillac XT5 sales volume puts the crossover in seventh place in its competitive set, which is one spot lower compared to Q3 2020. The XT4 was outsold by the Lexus RX in first, BMW X3 in second, Audi Q5 in third, Mercedes-Benz GLC in fourth, Acura MDX in fifth, and Volvo XC60 in sixth. The XT5 came in seventh, outselling the Lincoln Nautilus (previously known as the MKX; see running Lincoln MKX sales), Infiniti QX50, Alfa Romeo Stelvio, and BMW X4 (a variant of the X3).
Sales Numbers - D-Segment Luxury Crossovers - Q4 2020 - United States
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| LEXUS RX | -0.17% | 34,808 | 34,866 | 22% | 24% | -8.99% | 101,059 | 111,036 |
| BMW X3 | +17.76% | 23,541 | 19,990 | 15% | 14% | -14.50% | 59,941 | 70,110 |
| AUDI Q5 | +14.61% | 21,065 | 18,380 | 14% | 13% | -25.30% | 50,435 | 67,516 |
| MERCEDES-BENZ GLC-CLASS | -11.39% | 18,639 | 21,034 | 12% | 14% | -28.55% | 52,626 | 73,650 |
| ACURA MDX | +3.21% | 15,263 | 14,788 | 10% | 10% | -8.08% | 47,816 | 52,019 |
| VOLVO XC60 | +38.17% | 11,616 | 8,407 | 7% | 6% | +4.91% | 32,078 | 30,578 |
| CADILLAC XT5 | -1.95% | 10,950 | 11,168 | 7% | 8% | -29.38% | 35,223 | 49,879 |
| LINCOLN NAUTILUS | -13.42% | 6,690 | 7,727 | 4% | 5% | -28.28% | 22,742 | 31,711 |
| INFINITI QX50 | +26.17% | 6,316 | 5,006 | 4% | 3% | +12.19% | 20,885 | 18,616 |
| ALFA ROMEO STELVIO | +35.61% | 3,526 | 2,600 | 2% | 2% | +8.89% | 10,284 | 9,444 |
| BMW X4 | -0.96% | 2,896 | 2,924 | 2% | 2% | -12.34% | 7,677 | 8,758 |
| TOTAL | +5.73% | 155,310 | 146,890 | -15.77% | 440,766 | 523,317 |
From a segment share standpoint, the Lexus RX held 22 percent (down 2 percentage points) while the BMW X3 and Audi Q5 each grew a single percentage point to 15 and 14 percent, respectively. Mercedes-Benz GLC-Class fell two percentage points to 12 percent, Acura MDX was flat at 10 percent, and the Volvo XC60 gained one percentage point to 7 percent. The XT5 took 7 percent, down one percentage point compared to the year-ago quarter. All other contenders held a share of 4 percent or less.
The luxury D-crossover segment expanded 6 percent to 155,310 units in Q4 2020, meaning that XT5 sales underperformed the segment average.
We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the three-row RX L being a rival to the new Cadillac XT6. As such, a more apt comparison would be to pit XT5 and XT6 sales against those of the RX.
Sales Numbers - RX vs. XT5 & XT6 - Q4 2020 - United States
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| LEXUS RX | -0.17% | 34,808 | 34,866 | 66% | 66% | -8.99% | 101,059 | 111,036 |
| CADILLAC XT5 | -1.95% | 10,950 | 11,168 | 21% | 21% | -29.38% | 35,223 | 49,879 |
| CADILLAC XT6 | -0.20% | 7,155 | 7,169 | 14% | 13% | +95.60% | 22,609 | 11,559 |
| TOTAL | -0.55% | 52,913 | 53,203 | -7.88% | 158,891 | 172,474 |
Doing so gives Cadillac 18,105 sales, which is still 16,703 units fewer than the RX family.
The Cadillac Society Take
Cadillac XT5 sales underperformed the segment average during the fourth quarter of 2020. We attribute the circumstance to increased competition in what has quickly become one of the most contested luxury vehicle segments in the world. It’s also possible that XT5 sales slipped due to internal competition from two other Cadillac models – the XT4 and XT6.
Going forward, Cadillac will need to continue battling it out with new and established rivals in the luxury D-crossover space. The segment is about to get even more competitive with a new entry in the form of the 2022 Genesis GV70. Meanwhile, Honda Motor Company is currently in the process of launching the all-new Acura MDX. Cadillac is plotting to overhaul the XT5 around 2023 model year with a new model based on the same architecture. Until then, barring any substantial incentives, we expect sales of the current model to continue at roughly the same levels as in Q4 2020.
About The Numbers
- All percent change figures compared to Cadillac XT5 sales in Q3 2019, unless otherwise noted
- In the United States, there were 79 selling days for Q4 2020 and 78 selling days for Q4 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- Cadillac sales Q4 2020 USA
- Cadillac Canada sales Q4 2020
- Cadillac China sales Q4 2020
- Cadillac South Korea sales Q4 2020
- Cadillac South Korea sales October 2020
- Cadillac South Korea sales November 2020
- Cadillac South Korea sales December 2020
- Cadillac Mexico sales Q4 2020
- Cadillac Russia sales Q4 2020
- Cadillac Russia sales October 2020
- Cadillac Russia sales November 2020
- Cadillac Russia sales December 2020
Frederick Dietz
If Cadillac wants to increase its sales of its crossovers dramatically and quickly, they better get moving on rolling out their “super cruise” on these models. There are many people who drive US Interstate highways waiting for this capability. Assignment for Cadillac Society: Find out definitely when SC will be offered as an option on crossovers. PS, I am in the market for an XT5 as a replacement for my original owner 2011 Buick Enclave CXL2 which I love dearly but won’t buy a replacement without the SC. Get with it GM!