Home » Cadillac XT5 Sales Account For 7 Percent Segment Share During Q4 2020

Cadillac XT5 Sales Account For 7 Percent Segment Share During Q4 2020

Cadillac XT5 Sales Account For 7 Percent Segment Share During Q4 2020

Cadillac XT5 sales decreased in the United States, Canada, South Korea, and Mexico during the fourth quarter of 2020.

Cadillac XT5 Sales - Q4 2020 - United States

In the United States, Cadillac XT5 deliveries totaled 10,950 units in Q4 2020, a decrease of about 2 percent compared to 11,168 units sold in Q4 2019.

During the complete 2020 calendar year, XT5 sales decreased about 29 percent to 35,223 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT5 -1.95% 10,950 11,168 -29.38% 35,223 49,879

Cadillac XT5 Sales - Q4 2020 - Canada

In Canada, Cadillac XT5 deliveries totaled 1,220 units in Q4 2020, a decrease of about 6 percent compared to 1,304 units sold in Q4 2019.

During the complete 2020 calendar year, XT5 sales decreased about 14 percent to 4,216 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT5 -6.44% 1,220 1,304 -14.45% 4,216 4,928

Cadillac XT5 Sales - Q4 2020 - South Korea

In South Korea, Cadillac XT5 deliveries totaled 43 units in Q4 2020, a decrease of about 72 percent compared to 153 units sold in Q4 2019.

During the complete 2020 calendar year, XT5 sales decreased about 67 percent to 197 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT5 -71.90% 43 153 -66.95% 197 596

Cadillac XT5 Sales - Q4 2020 - Mexico

In Mexico, Cadillac XT5 deliveries totaled 63 units in Q4 2020, a decrease of about 19 percent compared to 78 units sold in Q4 2019.

During the complete 2020 calendar year, XT5 sales decreased about 30 percent to 168 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
XT5 -19.23% 63 78 -29.71% 168 239

Competitive Sales Comparison (USA)

Fourth quarter Cadillac XT5 sales volume puts the crossover in seventh place in its competitive set, which is one spot lower compared to Q3 2020. The XT4 was outsold by the Lexus RX in first, BMW X3 in second, Audi Q5 in third, Mercedes-Benz GLC in fourth, Acura MDX in fifth, and Volvo XC60 in sixth. The XT5 came in seventh, outselling the Lincoln Nautilus (previously known as the MKX; see running Lincoln MKX sales), Infiniti QX50, Alfa Romeo Stelvio, and BMW X4 (a variant of the X3).

Sales Numbers - D-Segment Luxury Crossovers - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
LEXUS RX -0.17% 34,808 34,866 22% 24% -8.99% 101,059 111,036
BMW X3 +17.76% 23,541 19,990 15% 14% -14.50% 59,941 70,110
AUDI Q5 +14.61% 21,065 18,380 14% 13% -25.30% 50,435 67,516
MERCEDES-BENZ GLC-CLASS -11.39% 18,639 21,034 12% 14% -28.55% 52,626 73,650
ACURA MDX +3.21% 15,263 14,788 10% 10% -8.08% 47,816 52,019
VOLVO XC60 +38.17% 11,616 8,407 7% 6% +4.91% 32,078 30,578
CADILLAC XT5 -1.95% 10,950 11,168 7% 8% -29.38% 35,223 49,879
LINCOLN NAUTILUS -13.42% 6,690 7,727 4% 5% -28.28% 22,742 31,711
INFINITI QX50 +26.17% 6,316 5,006 4% 3% +12.19% 20,885 18,616
ALFA ROMEO STELVIO +35.61% 3,526 2,600 2% 2% +8.89% 10,284 9,444
BMW X4 -0.96% 2,896 2,924 2% 2% -12.34% 7,677 8,758
TOTAL +5.73% 155,310 146,890 -15.77% 440,766 523,317

From a segment share standpoint, the Lexus RX held 22 percent (down 2 percentage points) while the BMW X3 and Audi Q5 each grew a single percentage point to 15 and 14 percent, respectively. Mercedes-Benz GLC-Class fell two percentage points to 12 percent, Acura MDX was flat at 10 percent, and the Volvo XC60 gained one percentage point to 7 percent. The XT5 took 7 percent, down one percentage point compared to the year-ago quarter. All other contenders held a share of 4 percent or less.

The luxury D-crossover segment expanded 6 percent to 155,310 units in Q4 2020, meaning that XT5 sales underperformed the segment average.

We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the three-row RX L being a rival to the new Cadillac XT6. As such, a more apt comparison would be to pit XT5 and XT6 sales against those of the RX.

Sales Numbers - RX vs. XT5 & XT6 - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
LEXUS RX -0.17% 34,808 34,866 66% 66% -8.99% 101,059 111,036
CADILLAC XT5 -1.95% 10,950 11,168 21% 21% -29.38% 35,223 49,879
CADILLAC XT6 -0.20% 7,155 7,169 14% 13% +95.60% 22,609 11,559
TOTAL -0.55% 52,913 53,203 -7.88% 158,891 172,474

Doing so gives Cadillac 18,105 sales, which is still 16,703 units fewer than the RX family.

The Cadillac Society Take

Cadillac XT5 sales underperformed the segment average during the fourth quarter of 2020. We attribute the circumstance to increased competition in what has quickly become one of the most contested luxury vehicle segments in the world. It’s also possible that XT5 sales slipped due to internal competition from two other Cadillac models – the XT4 and XT6.

Going forward, Cadillac will need to continue battling it out with new and established rivals in the luxury D-crossover space. The segment is about to get even more competitive with a new entry in the form of the 2022 Genesis GV70. Meanwhile, Honda Motor Company is currently in the process of launching the all-new Acura MDX. Cadillac is plotting to overhaul the XT5 around 2023 model year with a new model based on the same architecture. Until then, barring any substantial incentives, we expect sales of the current model to continue at roughly the same levels as in Q4 2020.

About The Numbers

  • All percent change figures compared to Cadillac XT5 sales in Q3 2019, unless otherwise noted
  • In the United States, there were 79 selling days for Q4 2020 and 78 selling days for Q4 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
GM Q4 2020 sales reports:

Cadillac XT5 Photos

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1 Comment

  1. If Cadillac wants to increase its sales of its crossovers dramatically and quickly, they better get moving on rolling out their “super cruise” on these models. There are many people who drive US Interstate highways waiting for this capability. Assignment for Cadillac Society: Find out definitely when SC will be offered as an option on crossovers. PS, I am in the market for an XT5 as a replacement for my original owner 2011 Buick Enclave CXL2 which I love dearly but won’t buy a replacement without the SC. Get with it GM!

    Reply

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