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U.S. Cadillac Sales Decreased 17 Percent In 2020 Calendar Year

Cadillac sales in the United States decreased 17 percent to 129,495 units during the complete 2020 calendar year. This represents a setback from the performance during the 2019 calendar year, during which time the luxury marque posted its first sales increase in the U.S. in six years.

The noteworthy increases in Cadillac CT5 and XT6 deliveries on a year-over-year basis, as well as incremental sales of the all-new CT4 were not enough to overcome the notable decline experienced by Cadillac’s two best-selling models: XT5 and Escalade. Together, both vehicles lost 25,533 units in volume compared in 2020 over 2019.

In the final quarter of 2020, Cadillac outperformed the retail luxury industry with its best fourth-quarter sales and retail share since 2016. Retail deliveries increased 16 percent during the quarter, driven by the successful launches of the new CT4, CT5 and Escalade. Indeed, the full-size SUV retook market leadership in its segment in Q4. In addition, 43 percent of new Escalades transacted above the $100,000 mark.

Model Sales – 2020 Calendar Year

Individual model sales performance was as follows:

Sales Results - Q4 2020 - USA - Cadillac

MODELQ4 2020 / Q4 2019Q4 2020Q4 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ATS-92.77% 683-89.77%116 1,134
CT4* 2,721**4,889 0
CT5+11,844.66% 5,13543+34,111.63%14,711 43
CT6-93.63% 1452,276-60.80%3,117 7,951
CTS-86.02% 135966-91.23%611 6,965
ESCALADE+6.36% 9,4548,889-30.71%24,547 35,424
XT4-21.44% 6,9888,895-29.74%22,473 31,987
XT5-1.95% 10,95011,168-29.38%35,223 49,879
XT6-0.20% 7,1557,169+95.60%22,609 11,559
XTS-79.29% 2201,062-89.39%1,199 11,304
CADILLAC TOTAL+5.81% 42,90940,551-17.12%129,495 156,246

About The Numbers

Further Reading & Sales Reporting

Deivis Centeno

Engineer with a passion for cars and strategic automotive planning.

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