Article Type

Cadillac China Sales Decrease 12 Percent In Q2 2020

Cadillac China sales decreased 12 percent to 58,500 units during the second quarter of 2020.

Cadillac does not provide the individual sales performance of its vehicles in China, but we do have the following information:

  • The XT4 and all-new CT5 are Cadillac’s most popular models in China
  • In April the luxury marque launched the all-new CT4 luxury sedan in the country, completing its strongest portfolio ever in China’s steadily-growing luxury vehicle segment
  • In May, Cadillac added two new entry-level variants of the 2021 XT6 three-row luxury crossover to cement it’s position in the popular luxury SUV segment of the Chinese market
  • The brand continued to offer a leasing program to attract young customers by enabling them to enjoy a flexible car ownership experience

During the first six months of the 2020 calendar year, Cadillac China sales decreased 23.3 percent to 85,304 units.

Sales Results - Q2 2020 - China - Cadillac

MODELQ2 2020 / Q2 2019Q2 2020Q2 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
CADILLAC TOTAL-12.06% 58,50066,523-23.29%85,304 111,207

The Cadillac Society Take

Despite suffering a not-insignificant decrease in sales volume, Cadillac China sales in the second quarter registered a significant recovery compared to the results reported during the first quarter of 2020, which saw the luxury automaker severely impacted by the COVID-19 pandemic. The luxury marque doubled sales volume quarter-over-quarter, from selling 26,804 units in Q1 2020 to 58,500 vehicles during Q2 2020.

The quarter-over-quarter increase was not enough to bring the year-over-year results into the green. As a result, Q2 2020 represents Cadillac’s third consecutive decline sales volume in the Chinese market.

Although it’s normal for Cadillac not to report sales figures on a model basis, Cadillac did not even make any general comments about the sales performance of any models, which is a departure from norm.

According to Cadillac Society sources in China, the Cadillac XT4 and the all-new CT5 sedan surpassed sales of the XT5 in the second quarter. The two models will likely become the brand’s best-selling models in the market in the near- to medium-term future.

About The Numbers

Further Reading & Sales Reporting

Deivis Centeno

Engineer with a passion for cars and strategic automotive planning.

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