Home ยป Cadillac Russia Sales Decrease 45 Percent In May 2020

Cadillac Russia Sales Decrease 45 Percent In May 2020

Cadillac Russia Sales Decrease 45 Percent In May 2020

Cadillac Russia sales decreased 45 percent to 34 units in May 2020 compared to May 2019.

  • Note: the reporting of sales figures for the Russian market were delayed by the COVID-19 pandemic.

Individual model sales performance was as follows:

During the first five months of the 2020 calendar year, Cadillac Russia sales increased 20 percent to 412 units.

Sales Results - May 2020 - Russia - Cadillac

MODELMAY 2020 / MAY 2019MAY 2020MAY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
CT6* 30+75.00%14 8
ESCALADE-83.33% 636-20.41%156 196
XT5-38.46% 1626+34.78%186 138
XT6* 9**56 *
CADILLAC TOTAL-45.16% 3462+19.77%412 344

The Cadillac Society Take

The steep drop in May is the second consecutive decrease in Cadillac Russia sales, affected by the trade restrictions imposed over the coronavirus. May’s figures represent a slight improvement over April’s performance, when sales contracted 67 percent to only 26 deliveries – its lowest sales figure in recent years. Even so, the year-to-date sales in the first five months of the year are positive due to large sales gains made during the first quarter of 2020, prior to the impact of the COVID-19 pandemic.

Cadillac’s highest-volume models in Russia – the Escalade and XT5 – saw sales decline in May. The Escalade was particularly hit the hardest. Meanwhile, the XT5 becomes the brand’s best seller, both in May as well as during the first five months of the year, where it still presented positive figures due to the healthy reception of the 2020 model year refresh. For its part, the launch of the new XT6 in the Russian market, which started in February, has been impacted by the coronavirus, with the three-row luxury crossover seeing 9 deliveries during the month of May.

About The Numbers

  • All percent change figures compared to Cadillac Russia sales in May 2019, unless noted otherwise
  • Russia sales figures reflect actual vehicle registrations rather than wholesales

Further Reading & Sales Reporting

Written by
Engineer with a passion for cars and strategic automotive planning.

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