Home ยป Cadillac Files For Lyriq Trademark In Seven Countries: Exclusive

Cadillac Files For Lyriq Trademark In Seven Countries: Exclusive

Cadillac Files For Lyriq Trademark In Seven Countries: Exclusive

Cadillac seems to be charging full steam ahead with its upcoming electric vehicle – the Lyriq. The luxury automaker recently applied for trademarks for “Lyriq” and “Cadillac Lyriq” in seven different countries around the world, including the United States, Canada, Mexico, South Korea, Israel, Germany and Switzerland.

Filed by Cadillac’s parent company, General Motors, all applications were made in March 2020, with the earliest filing taking place on March 4th, 2020 while the latest one was on March 13th, 2020. Each of the aforementioned markets saw two applications – one for “Lyriq” and another for “Cadillac Lyriq.”

Global Cadillac Lyriq Trademark Applications
Brand Status Origin Holder Application Number Application Date
Lyriq Pending Canada General Motors LLC 2015300 March 4, 2020
Cadillac Lyriq Pending Canada General Motors LLC 2015301 March 4, 2020
Lyriq Pending Germany General Motors LLC DE302020005708 March 13, 2020
Cadillac Lyriq Pending Germany General Motors LLC DE302020005707 March 13, 2020
Lyriq Pending Israel General Motors LLC 325970 March 13, 2020
Cadillac Lyriq Pending Israel General Motors LLC 325971 March 13, 2020
Lyriq Pending Mexico General Motors LLC 119852343372 March 12, 2020
Cadillac Lyriq Pending Mexico General Motors LLC 119852343223 March 12, 2020
Lyriq Pending Republic of Korea General Motors LLC 402020000037924 March 6, 2020
Cadillac Lyriq Pending Republic of Korea General Motors LLC 402020000037923 March 6, 2020
Lyriq Active Switzerland General Motors LLC 36502020 March 13, 2020
Cadillac Lyriq Active Switzerland General Motors LLC 35652020 March 12, 2020
Lyriq Pending United States General Motors LLC 88832845 March 12, 2020
Cadillac Lyriq Pending United States General Motors LLC 88832831 March 12, 2020

The Cadillac Lyriq is an upcoming battery-electric crossover utility vehicle. that will be Cadillac’s first EV. The brand initially planned to reveal the concept version of the Lyriq in April, but those plans have since been scrapped as a result of COVID-19. It’s currently unclear when the vehicle will debut, though a likely candidate could be the New York International Auto Show. The show was originally set to take place in April, but has been rescheduled to August as a result of the virus.

Cadillac Society has covered the Lyriq concept extensively, including reporting exclusive details about its exterior, cabin, and various interior features. In addition, CS was also the first in the world to report on Cadillac’s plans to use the Lyriq name on the battery electric CUV.

The Lyriq is to be the first of many Cadillac electric vehicles planned to be released in the near- and medium-term future. The production version of the vehicle was to commence assembly in 2021 a 2022 model year vehicle. Whether that timeframe will hold as a result of the coronavirus outbreak and associated disruptions to work timetables is currently unclear. According to our sources, Cadillac’s EV strategy also involves introducing another EV crossover smaller than the Lyriq, as well as an electric version of the Escalade.

We’ll have more about the Cadillac Lyriq shortly, so be sure to subscribe to Cadillac Society for more Cadillac Lyriq news and around-the-clock Cadillac news coverage. We also invite you to join the discussion our Cadillac Lyriq forums

Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

5 Comments

  1. So, is Japan, Arabian markets and China getting the Lyriq as well? China beginning to show demand for the EV and hybrid market by the looks of what I read but how strong is the EV and hybrid market for Japan and Arabian markets?

    Reply
    • It just depends on how they plan the Lyriq launch. Japan is a right-hand-drive market. Cadillac’s current line-up is left-hand-drive only, meaning that its potential is very limited.

      Middle East is a question mark at this point, though I do expect the Lyriq to be available there.

      China is definitely getting it.

      The most curious filings here are Germany and Switzerland, as neither market is currently all too big for Cadillac today.

      Reply
      • Doesn’t Tesla do well in those countries?

        Reply
        • It does well as it offers something different, has marketing presence and most off all – it’s available. You can easily find a Tesla store if You are looking for one in Europe.

          Reply
  2. GM – they will offer the car in a few dealers in Germany and Switzerland and announce ‘we are global, we are available in Europe!’. The sales will be 80 cars (all models combined) a year and again I’ll have to read the internet comment’s about Cadillac failure on the whole European continent once again. Meanwhile I have 0 Cadillac/Corvette dealers in Warsaw, Poland. In a city where are at least 4 BMW dealers, 4 M-B, 3 Lexus, 2 Porsche, there’s also Maserati, Ferrari, Betley, Rolls, Tesla – piece of info for those who claim this market is insignificant.

    Reply

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