Cadillac Escalade sales decreased in the United States, Canada and Mexico while increasing in South Korea and Russia during fourth quarter of 2019.
Cadillac Escalade Sales - Q4 2019 - United States
In the United States, Cadillac Escalade deliveries totaled 8,889 units in Q4 2019, a decrease of about 7 percent compared to 9,573 units sold in Q4 2018.During the complete 2019 calendar year, Escalade sales decreased about 4 percent to 35,424 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ESCALADE | -7.15% | 8,889 | 9,573 | -3.93% | 35,424 | 36,872 |
Cadillac Escalade Sales - Q4 2019 - Canada
In Canada, Cadillac Escalade deliveries totaled 392 units in Q4 2019, a decrease of about 14 percent compared to 458 units sold in Q4 2018.During the complete 2019 calendar year, Escalade sales decreased about 13 percent to 1,593 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ESCALADE | -14.35% | 392 | 458 | -12.95% | 1,593 | 1,830 |
Cadillac Escalade Sales - Q4 2019 - Mexico
In Mexico, Cadillac Escalade deliveries totaled 72 units in Q4 2019, a decrease of about 36 percent compared to 112 units sold in Q4 2018.During the complete 2019 calendar year, Escalade sales decreased about 37 percent to 107 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ESCALADE | -35.71% | 72 | 112 | -37.06% | 107 | 170 |
Cadillac Escalade Sales - Q4 2019 - South Korea
In South Korea, Cadillac Escalade deliveries totaled 48 units in Q4 2019, an increase of about 33 percent compared to 36 units sold in Q4 2018.During the complete 2019 calendar year, Escalade sales increased about 42 percent to 303 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ESCALADE | +33.33% | 48 | 36 | +41.59% | 303 | 214 |
Cadillac Escalade Sales - Q4 2019 - Russia
In Russia, Cadillac Escalade deliveries totaled 192 units in Q4 2019, an increase of about 32 percent compared to 145 units sold in Q4 2018.During the complete 2019 calendar year, Escalade sales decreased about 14 percent to 626 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ESCALADE | +32.41% | 192 | 145 | -14.13% | 626 | 729 |
Competitive Sales Comparison
Fourth quarter Cadillac Escalade sales volume puts the luxury SUV in first place in its competitive set in terms of cumulative sales volume, ahead of the Lincoln Navigator, Infiniti QX80, and Lexus LX.
Sales Numbers - Full-Size Luxury SUVs - Q4 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| CADILLAC ESCALADE | -7.15% | 8,889 | 9,573 | 43% | 45% | -3.93% | 35,424 | 36,872 |
| LINCOLN NAVIGATOR | +14.75% | 5,455 | 4,754 | 26% | 22% | +4.58% | 18,656 | 17,839 |
| INFINITI QX80 | -15.78% | 4,910 | 5,830 | 24% | 28% | -0.49% | 19,113 | 19,207 |
| LEXUS LX | +36.05% | 1,385 | 1,018 | 7% | 5% | -0.74% | 4,718 | 4,753 |
| TOTAL | -2.53% | 20,639 | 21,175 | -0.97% | 77,911 | 78,671 |
At 43 percent segment share, the Escalade owned 43 percent of the segment, while the second-place Lincoln Navigator held 26 percent, followed by 24 percent for the Infiniti QX80 and 7 percent for the Lexus LX.
The full-size luxury SUV segment contracted 2.53 percent to 20,639 units in Q4 2019.
Below, we show sales figures for the Mercedes-Benz GLS-Class and BMW X7, both of which are rivals to the Escalade. But unlike the Escalade, which utilizes a body-on-frame construction, the duo are full-size luxury crossovers built on a unibody platform. Audi is rumored to enter the fray shortly with an anticipated Q9 model.
Sales Numbers - Full-Size Luxury SUVs - Q4 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| MERCEDES-BENZ GLS-CLASS | +12.70% | 8,528 | 7,567 | 52% | 100% | +1.15% | 22,225 | 21,972 |
| BMW X7 | * | 7,820 | * | 48% | 0% | * | 21,574 | 0 |
| TOTAL | +116.04% | 16,348 | 7,567 | +99.34% | 43,799 | 21,972 |
The Cadillac Society Take
Cadillac Escalade sales underperformed the segment during Q4 2019, a circumstance we attribute to the UAW strike that lasted 40 days, most of which were during the fourth quarter of 2019. The walkout prevented Cadillac from assembling and shipping new units of the Escalade to dealers, thereby significantly limiting on-the-ground inventory and, as a result, customer choice. Based on data seen by Cadillac Society, the Escalade lost about 1,500 units in sales volume during the quarter.
Yet despite the performance caused by the aforementioned strike, the Escalade managed to remain the segment leader, accounting for almost half of the sales in its segment.
About The Numbers
- All percent change figures compared to Cadillac Escalade sales in Q4 2018, unless otherwise noted
- In the United States, there were 77 selling days in Q4 2018 and 78 selling days in Q4 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- Fourth quarter 2019 Cadillac sales results:
- Cadillac sales Q4 2019 USA
- Cadillac Canada sales Q4 2019
- Cadillac China sales Q4 2019
- Cadillac South Korea sales Q4 2019
- Cadillac Mexico sales Q4 2019
Greg
Amazing, really. This is an example of the power of a brand. The Cadillac name, certainly. But much more so the Escalade brand.