Home » Cadillac Optiq, Escalade IQ Trademarks Filed In Australia

Cadillac Optiq, Escalade IQ Trademarks Filed In Australia

Cadillac Optiq, Escalade IQ Trademarks Filed In Australia

After decades of absence, Cadillac is poised to make a comeback with its onslaught of electric vehicles to Australia. Just last year, the luxury marque filed to trademark the Lyriq name with the country’s authorities. Now, it seems at least two more Cadillac EVs will potentially be dispatched to Aussie roads, as the luxury marque recently filed to trademark Escalade IQ and Optiq in Australia. 

Tagged with number 2370956, the trademark for Cadillac Escalade IQ was filed on July 12th, 2023 with the Intellectual Property Office of Australia, under the Goods and Services category of “Motor land vehicles, namely, automobiles.” As a reminder, the Cadillac Escalade IQ is the forthcoming electric variant of the iconic Escalade SUV, which allows the luxury marque to continue using the readily recognizable nameplate for a future electric vehicle.

Cadillac Escalade IQ prototype

As evidenced by a prototype that Cadillac Society has already spied undergoing testing, the Escalade IQ will look quite different from its ICE-powered counterpart, as it will ride on an entirely different architecture, resulting in a revamped profile and styling cues borrowed from the Cadillac Lyriq to align it with the luxury marque’s electric vehicle lineup.

Meanwhile, the Cadillac Optiq trademark was also filed on July 12th, 2023, and is tagged with number 2370956. Like the filing for Escalade IQ, it’s also under the Goods and Services category of “Motor land vehicles, namely, automobiles.” It’s safe to assume, then, that Cadillac’s newest small crossover is headed for Australia. Most recently, images and information about the vehicle were leaked in China. The EV crossover is strikingly similar to the Lyriq, but also seems to have its own set of elements, such as from the Cadillac XT4.

Cadillac Optiq

At this time, it’s not clear when the Cadillac Escalade IQ and Cadillac Optiq could finally get wheels on the ground in Australia, but we’ll let you know if (or as soon as) it happens.

Want the latest on all things Cadillac? Then subscribe to Cadillac Society for the latest Cadillac Escalade news, Cadillac Optiq news and around-the-clock Cadillac news coverage. We also invite you to join the latest discussions in our Cadillac forums, Cadillac Escalade IQ forum, and Cadillac Optiq forum.

Written by
Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.


  1. I really like the looks of the Cadillac Optiq…tooo bad its Electric!!!

    • All future Cadillacs will be electric, so buy your obsolete gas model before 2035.

    • Bonjour auriez-vous un corbillard de cérémonie avec toutes les commodités du moment. Et sinon d’occasion mais assez récent du temps. Car je fais du social et n’ai pas les moyens trop pour du neuf. Car ici les gens qui ont les moyens se regardent le nombril. Merci pour votre retour.
      PF Denis Théodoloz


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