Cadillac China sales decreased 31 percent to 32,500 units during the first quarter of 2023.
Cadillac does not provide individual sales performance of its vehicles in China, but we do have the following information:
| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| CADILLAC TOTAL | -31.14% | 32,500 | 47,200 |
After experiencing healthy growth during the fourth quarter of 2022, Cadillac China sales saw a sharp decline during the first quarter of the year, marking the brand’s worst performance in the Asian country. In fact, the 32,500 deliveries recorded during Q1 2023 are lower than during the trough of the COVID pandemic, causing China to lose its position as Cadillac’s largest volume market for the first time since 2017.
Although Cadillac didn’t provide any reasons for the cause of the substantial drop during the first quarter, the negative performance reflects a challenging moment for Cadillac’s business in China as a result of a shortage of semiconductors and outbreaks of COVID-19, which negatively impacted both production as well as go-to-market processes.
In any event, the Cadillac CT5 remained the marque’s best-selling vehicle with 37 percent of sales volume.
In addition, the all-new Cadillac Lyriq received a complete lineup earlier this year in the Chinese market thanks to the introduction of the high-performance AWD version as well as the Sport trim level. The electric crossover gained momentum during its second full quarter of being available in China.
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