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Cadillac Canada Sales Increase 11 Percent In Q4 2019

Cadillac Canada sales increased 11.42 percent to 3,015 units during the fourth quarter of 2019 compared to the fourth quarter of 2018.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 99 percent to 1 units
- The vehicle has been discontinued and is being replaced by the all-new Cadillac CT4 on the low end and Cadillac CT5 on the high end
Cadillac CT6 sales decreased 14 percent to 49 units
Cadillac CTS sales decreased 50 percent to 42 units
- The vehicle has been discontinued and is being replaced by the all-new Cadillac CT5 on the low end and Cadillac CT6 on the high end
Cadillac Escalade sales decreased 14 percent to 392 units while Escalade ESV sales decreased 18 percent to 201 units
Cadillac XT4 sales increased 105 percent to 751 units
Cadillac XT5 sales increased 5 percent to 1,304 units
Cadillac XT6 sales totaled 243 units
Cadillac XTS sales decreased 73 percent to 32 units

During the complete 2019 calendar year, Cadillac Canada sales were flat at 11,918 units.

Sales Results - Q4 2019 - Canada - Cadillac

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ATS	-99.25%	1	132	-96.99%	47	1,561
CT6	-14.05%	49	57	-26.47%	175	238
CTS	-50.40%	42	85	-48.57%	233	453
ESCALADE	-14.35%	392	458	-12.95%	1,593	1,830
ESCALADE ESV	-17.96%	201	245	-13.19%	823	948
XT4	+105.19%	751	366	+703.26%	3,205	399
XT5	+4.91%	1,304	1,243	-17.06%	4,928	5,942
XT6	*	243	*	*	383	0
XTS	-73.47%	32	121	+1.72%	531	522
CADILLAC TOTAL	+11.42%	3,015	2,706	+0.21%	11,918	11,893

The Cadillac Society Take

The 11 percent increase in Cadillac Canada sales during the fourth quarter was driven by the brand’s crossover lineup – the XT4, XT5 and XT6. Cadillac crossover sales volume in Canada increased 43 percent to 2,298 units during the quarter, accounting for 76 percent of the luxury brand’s total sales volume.

Besides the three crossover models, all other models saw double-digit declines in sales volume. Cadillac sedan sales fell 68 percent to 124 units.

The Escalade accounted for the remaining 593 units.

Cadillac is currently undergoing a major transition, replacing two of its sedans – the ATS and CTS – with all-new models – the CT4 and CT5. In addition, the Escalade is about to be replaced by an all-new model in the first half of 2020, while the XT5 is getting a refresh for the 2020 model year.