Cadillac sales in the United States decreased seven percent to 36,378 units during the fourth quarter of 2023.
Individual model sales performance was as follows:
- Cadillac CT4 sales decreased 17.2 percent to 1,805 units
- Cadillac CT5 sales decreased 22.17 percent to 4,196 units
- Cadillac Escalade sales increased 4.66 percent to 6,648 units
- Cadillac Escalade ESV sales decreased 15.61 percent to 3,558 units
- Cadillac Lyriq sales increased 4341.33 percent to 3,820 units
- Cadillac XT4 sales decreased 27.97 percent to 4,900 units
- Cadillac XT5 sales decreased 23.09 percent to 6,496 units
- Cadillac XT6 sales decreased 12.47 percent to 4,955 units
During the complete 2023 calendar year, U.S. Cadillac sales increased 9.3 percent to 147,214 units.
Sales Results - Q4 2023 - USA - Cadillac
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| CT4 | -17.20% | 1,805 | 2,180 | -1.37% | 9,144 | 9,271 |
| CT5 | -22.17% | 4,196 | 5,391 | +16.97% | 18,593 | 15,896 |
| ESCALADE | +4.66% | 6,648 | 6,352 | +8.10% | 26,257 | 24,290 |
| ESCALADE ESV | -15.61% | 3,558 | 4,216 | -3.29% | 15,432 | 15,957 |
| LYRIQ | +4,341.33% | 3,820 | 86 | +7,403.28% | 9,154 | 122 |
| XT4 | -27.97% | 4,900 | 6,803 | +4.28% | 22,707 | 21,774 |
| XT5 | -23.09% | 6,496 | 8,446 | -1.95% | 26,808 | 27,340 |
| XT6 | -12.47% | 4,955 | 5,661 | -4.66% | 19,119 | 20,053 |
| CADILLAC TOTAL | -7.04% | 36,378 | 39,135 | +9.27% | 147,214 | 134,726 |
The Cadillac Society Take
After five consecutive quarters in the green, Cadillac sales swung into the red for the fourth quarter of 2023. This setback marks an end to Cadillac’s positive streak in its home market. This decline reflects the impact of the UAW strike on the marque’s deliveries compared to a strong Q4 2022, as well as fewer sales days (76) compared to the same period in the year-ago quarter (at 78).
The drop during the fourth quarter is the result of widespread double-digit declines in the marque’s sedans and crossover utility vehicles, both of which suffered significant reductions in sales volume. Reductions in Cadillac XT5 and XT4 volumes particularly stand out, each sapping almost 2,000 units on a year-over-year basis. The Cadillac CT5 followed the XT5 and XT4 with the third-biggest drop, while combined sales of the Cadillac Escalade fell slightly compared to the 10,568 total deliveries recorded during Q4 2022.
By contrast, the 3,820 Cadillac Lyriq deliveries represent its best-ever quarterly sales. The all-electric crossover ended 2023 with the highest growth rate for the 2023 calendar year thanks to a dramatic four-digit increase. This was made possible by increased production levels and, consequently, greater availability in dealerships. Of all Lyriq deliveries, 6,838 Lyriqs were sold during the second half of the 2023 calendar year alone.
About The Numbers
- All percent change figures compared to U.S. Cadillac sales for Q4 2022, unless noted otherwise
Further Reading & Sales Reporting
- Cadillac news
- Running Cadillac sales results
- Cadillac sales results for Q4 2023
- Cadillac sales Q4 2023 USA (this page)
- Cadillac Canada sales Q4 2023
- Cadillac China sales Q4 2023
- Cadillac Mexico sales Q4 2023
Frank Ricciardi
I’m not sure how Cadillac expects to sell cars that it doesn’t advertise. Advertising works…it ain’t rocket science…its Marketing 101, Cadillac need to hire a Vp of marketing that understands the Automotive business and MARKETING. It seems to me that the current incumbent understands neither.
Alexis Simonetti
You can’t buy cars if there aren’t any!! My son looked for months for a CT4-V or CT5-V!! Local dealers had NONE! Zero! Went out of state,found two!! Ordering another story…