Home » U.S. Cadillac Sales Down Seven Percent During Fourth Quarter 2023

U.S. Cadillac Sales Down Seven Percent During Fourth Quarter 2023

U.S. Cadillac Sales Down Seven Percent During Fourth Quarter 2023

Cadillac sales in the United States decreased seven percent to 36,378 units during the fourth quarter of 2023.

Individual model sales performance was as follows:

During the complete 2023 calendar year, U.S. Cadillac sales increased 9.3 percent to 147,214 units.

Sales Results - Q4 2023 - USA - Cadillac

MODELQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
CT4-17.20% 1,8052,180-1.37%9,144 9,271
CT5-22.17% 4,1965,391+16.97%18,593 15,896
ESCALADE+4.66% 6,6486,352+8.10%26,257 24,290
ESCALADE ESV-15.61% 3,5584,216-3.29%15,432 15,957
LYRIQ+4,341.33% 3,82086+7,403.28%9,154 122
XT4-27.97% 4,9006,803+4.28%22,707 21,774
XT5-23.09% 6,4968,446-1.95%26,808 27,340
XT6-12.47% 4,9555,661-4.66%19,119 20,053
CADILLAC TOTAL-7.04% 36,37839,135+9.27%147,214 134,726

The Cadillac Society Take

After five consecutive quarters in the green, Cadillac sales swung into the red for the fourth quarter of 2023. This setback marks an end to Cadillac’s positive streak in its home market. This decline reflects the impact of the UAW strike on the marque’s deliveries compared to a strong Q4 2022, as well as fewer sales days (76) compared to the same period in the year-ago quarter  (at 78).

The drop during the fourth quarter is the result of widespread double-digit declines in the marque’s sedans and crossover utility vehicles, both of which suffered significant reductions in sales volume. Reductions in Cadillac XT5 and XT4 volumes particularly stand out, each sapping almost 2,000 units on a year-over-year basis. The Cadillac CT5 followed the XT5 and XT4 with the third-biggest drop, while combined sales of the Cadillac Escalade fell slightly compared to the 10,568 total deliveries recorded during Q4 2022.

By contrast, the 3,820 Cadillac Lyriq deliveries represent its best-ever quarterly sales. The all-electric crossover ended 2023 with the highest growth rate for the 2023 calendar year thanks to a dramatic four-digit increase. This was made possible by increased production levels and, consequently, greater availability in dealerships. Of all Lyriq deliveries, 6,838 Lyriqs were sold during the second half of the 2023 calendar year alone.

About The Numbers

Further Reading & Sales Reporting

Written by
Engineer with a passion for cars and strategic automotive planning.


  1. I’m not sure how Cadillac expects to sell cars that it doesn’t advertise. Advertising works…it ain’t rocket science…its Marketing 101, Cadillac need to hire a Vp of marketing that understands the Automotive business and MARKETING. It seems to me that the current incumbent understands neither.

  2. You can’t buy cars if there aren’t any!! My son looked for months for a CT4-V or CT5-V!! Local dealers had NONE! Zero! Went out of state,found two!! Ordering another story…


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