Cadillac Trademarks Vistiq Name For Possible Future Electric Vehicle

Cadillac has filed to trademark Vistiq with the U.S. Patent and Trademark Office (USPTO), Cadillac Society has learned.

The application was filed with the USPTO on November 15^th, 2021 and was assigned serial number 97125536. The application lists the use case “Motorized land vehicles, namely automobiles” in its Goods and Services category.

Since then, the Vistiq -application was filed in the Swiss Federal Institute of Intellectual Property as well as with the Canadian Intellectual Property Office (CIPO).

The Vistiq name will likely be used for a future Cadillac electric vehicle, since it follows Cadillac’s naming convention for its upcoming wave of electric vehicles, which all end in the suffix “iq.” The first vehicle to fall into this naming convention is the Cadillac Lyriq, the first fully-electric vehicle in the luxury marque’s lineup. The Lyriq will launch early next year for the 2022 model year. The other confirmed future Cadillac EV is the Celestiq, which is expected to enter the market as Cadillac’s flagship sedan sometime thereafter. 

Previously, the luxury marque filed to trademark the names Symboliq and Optiq.  However, both of these filings have since been dropped, indicating that Cadillac has chosen other names for these models. It stands to reason that the Vistiq name will be used in place of either Optiq or Symboliq.

Cadillac also filed trademark applications for Lumistiq and Escalade IQL and Escalade IQ, with the latter two likely being the name for the upcoming fully electric Escalade and a potentially longer variant.

Phil Dauchy, the head of Cadillac’s global brand strategy, told Cadillac Society Executive Editor, Alex Luft, that the “iq” suffix “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature and machine.”

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