Cadillac CT5 sales decreased in the United States while increasing in Canada during during Q2 2021.
Cadillac CT5 Sales - Q2 2021 - United States
In the United States, Cadillac CT5 deliveries totaled 2,451 units in Q2 2021, a decrease of about 5 percent compared to 2,575 units sold in Q2 2020.In the first six months of the year, CT5 sales increased about 22 percent to 6,825 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| CT5 | -4.82% | 2,451 | 2,575 | +22.42% | 6,825 | 5,575 |
Cadillac CT5 Sales - Q2 2021 - Canada
In Canada, Cadillac CT5 deliveries totaled 296 units in Q2 2021, an increase of about 40 percent compared to 212 units sold in Q2 2020.In the first six months of the year, CT5 sales increased about 97 percent to 593 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| CT5 | +39.62% | 296 | 212 | +97.01% | 593 | 301 |
Competitive Sales Comparison (USA)
Cadillac CT5 sales performance during Q2 2021 land the model in ninth place in its segment in the U.S. The new luxury sedan was outsold by eight rivals while placing ahead of one other.
The segment was led by BMW in first place with a combined 22,098 units between the 3 Series and 4 Series.
Audi took second with 13,898 deliveries of the A4 and A5 lines, followed by Mercedes-Benz C-Class in third with 10,099 units.
Acura TLX was fourth with 9,271 deliveries, followed by the Lexus in fifth with 8,290 units of the IS and RC.
Infiniti came in sixth with 8,290 combined units of the Q50 and Q60, Genesis placed seventh with 2,925 deliveries of the G70, followed by the Volvo S60 and V60 range with a combined 2,754 sales.
Cadillac placed ninth, followed by the Alfa Romeo Giulia in last place.
Rank and totals by brand:
- BMW – 22,098
- Audi – 13,898
- Mercedes – 10,099
- Acura – 9,271
- Lexus – 8,290
- Infiniti – 5,020
- Genesis – 2,925
- Volvo – 2,754
- Cadillac – 2,451
- Alfa – 2,219
Sales Numbers - D-Segment Luxury Cars - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| BMW 3 SERIES | +86.05% | 14,350 | 7,713 | 18% | 17% | +29.74% | 23,776 | 18,326 |
| BMW 4 SERIES | +340.23% | 7,748 | 1,760 | 10% | 4% | +216.73% | 12,533 | 3,957 |
| AUDI A4 | +61.49% | 7,130 | 4,415 | 9% | 9% | +45.88% | 12,201 | 8,364 |
| AUDI A5 | +35.60% | 6,768 | 4,991 | 9% | 11% | +9.54% | 11,295 | 10,311 |
| MERCEDES-BENZ C-CLASS | +54.75% | 10,099 | 6,526 | 13% | 14% | +32.98% | 17,795 | 13,382 |
| ACURA TLX | +135.90% | 9,271 | 3,930 | 12% | 8% | +63.71% | 15,412 | 9,414 |
| LEXUS IS | +209.45% | 7,365 | 2,380 | 9% | 5% | +163.02% | 13,393 | 5,092 |
| LEXUS RC | +18.59% | 925 | 780 | 1% | 2% | +10.74% | 1,702 | 1,537 |
| INFINITI Q50 | +14.74% | 4,180 | 3,643 | 5% | 8% | -7.98% | 8,482 | 9,218 |
| INFINITI Q60 | +9.09% | 840 | 770 | 1% | 2% | -10.08% | 1,526 | 1,697 |
| GENESIS G70 | +26.19% | 2,925 | 2,318 | 4% | 5% | +9.04% | 4,789 | 4,392 |
| VOLVO S60 | -7.76% | 1,996 | 2,164 | 3% | 5% | +15.65% | 5,550 | 4,799 |
| VOLVO V60 CC | -22.94% | 635 | 824 | 1% | 2% | -4.90% | 1,455 | 1,530 |
| VOLVO V60 | -49.80% | 123 | 245 | 0% | 1% | -10.51% | 366 | 409 |
| CADILLAC CT5 | -4.82% | 2,451 | 2,575 | 3% | 6% | +22.42% | 6,825 | 5,575 |
| ALFA ROMEO GIULIA | +31.15% | 2,219 | 1,692 | 3% | 4% | +24.14% | 4,284 | 3,451 |
| TOTAL | +69.12% | 79,025 | 46,726 | +39.36% | 141,384 | 101,454 |
From a segment share standpoint, the CT5 had a share of 3 percent compared to 28 percent for the segment-leading BMW.
Sales Breakout By Manufacturer
Sales Numbers - BMW D-Segment Luxury Cars - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| BMW 3 SERIES | +86.05% | 14,350 | 7,713 | 65% | 81% | +29.74% | 23,776 | 18,326 |
| BMW 4 SERIES | +340.23% | 7,748 | 1,760 | 35% | 19% | +216.73% | 12,533 | 3,957 |
| TOTAL | +133.27% | 22,098 | 9,473 | +62.94% | 36,309 | 22,283 |
Sales Numbers - Mercedes-Benz D-Segment Luxury Cars - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| MERCEDES-BENZ C-CLASS | +54.75% | 10,099 | 6,526 | 100% | 100% | +32.98% | 17,795 | 13,382 |
| TOTAL | +54.75% | 10,099 | 6,526 | +32.98% | 17,795 | 13,382 |
Sales Numbers - Audi D-Segment Luxury Cars - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| AUDI A4 | +61.49% | 7,130 | 4,415 | 51% | 47% | +45.88% | 12,201 | 8,364 |
| AUDI A5 | +35.60% | 6,768 | 4,991 | 49% | 53% | +9.54% | 11,295 | 10,311 |
| TOTAL | +47.76% | 13,898 | 9,406 | +25.82% | 23,496 | 18,675 |
Sales Numbers - Lexus D-Segment Luxury Cars - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| LEXUS IS | +209.45% | 7,365 | 2,380 | 89% | 75% | +163.02% | 13,393 | 5,092 |
| LEXUS RC | +18.59% | 925 | 780 | 11% | 25% | +10.74% | 1,702 | 1,537 |
| TOTAL | +162.34% | 8,290 | 3,160 | +127.71% | 15,095 | 6,629 |
Sales Numbers - Infiniti D-Segment Luxury Cars - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| INFINITI Q50 | +14.74% | 4,180 | 3,643 | 83% | 83% | -7.98% | 8,482 | 9,218 |
| INFINITI Q60 | +9.09% | 840 | 770 | 17% | 17% | -10.08% | 1,526 | 1,697 |
| TOTAL | +13.75% | 5,020 | 4,413 | -8.31% | 10,008 | 10,915 |
Sales Numbers - Volvo D-Segment Luxury Cars - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| VOLVO S60 | -7.76% | 1,996 | 2,164 | 56% | 54% | +15.65% | 5,550 | 4,799 |
| INFINITI Q60 | +9.09% | 840 | 770 | 23% | 19% | -10.08% | 1,526 | 1,697 |
| VOLVO V60 CC | -22.94% | 635 | 824 | 18% | 21% | -4.90% | 1,455 | 1,530 |
| VOLVO V60 | -49.80% | 123 | 245 | 3% | 6% | -10.51% | 366 | 409 |
| TOTAL | -10.22% | 3,594 | 4,003 | +5.48% | 8,897 | 8,435 |
The luxury D-sedan segment saw cumulative sales expand 69 percent to 79,025 units during the second quarter of 2021.
The Cadillac Society Take
Given its trailing position in the segment rankings and slip in market share, the CT5’s sales performance was disappointing, especially after the 46 percent increase during the first quarter of 2021. The sub-par performance during Q2 2021 is directly the result of sub-par inventory of the CT5 as a result of the ongoing microchip shortage. Cadillac is currently prioritizing chips for its Escalade full-size luxury SUV range, resulting in a pause in production of the CT5, among other models.
We expect Cadillac CT5 sales to start growing in the coming quarters as both inventory and consumer awareness of the model improve, enabling the new Caddy to obtain a more favorable position in the segment. Aiding that will be the all-new CT5-V Blackwing. The ultra-high-performance sedan was revealed in February and the very first units have already begun arriving at dealers.
However, the path forward won’t be easy, as several rivals will soon be completely overhauled, including the 2022 Mercedes-Benz C-Class, which has traditionally presented a strong opponent for the CT5 as well as its segment predecessor – the ATS range.
About The Numbers
- All percent change figures compared to Cadillac CT5 sales for Q2 2020, unless noted otherwise
- In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
- Cadillac CT5 sales include those of CT5, CT5-V and CT5-V Blackwing
- China sales figures represent retail deliveries and do not include fleet sales
- South Korea sales figures represent vehicle registrations rather than raw sales volume
- Cadillac sales Q2 2021 USA
- Cadillac Canada sales Q2 2021
- Cadillac China sales Q2 2021
- Cadillac South Korea sales Q2 2021
- Cadillac South Korea sales April 2021
- Cadillac South Korea sales May 2021
- Cadillac South Korea sales June 2021
- Cadillac Mexico sales Q2 2021
- Cadillac Russia sales Q2 2021
- Cadillac Russia sales April 2021
- Cadillac Russia sales May 2021
- Cadillac Russia sales June 2021
Peter. DeCapua.
Fire the advertising agency and CEO of kettle legs advertising. You won’t be selling them if you don’t advertise them right
Marshall Sumner
You can’t sell what you do not produce.
Quick Silver 1
No advertising, no inventory, no leadership, over-priced and a “mid-sized” (LOL!!!) sedan that will barely hold 4 adults along with riding like a log wagon and not a Cadillac? Do we really need to wonder why sales are dropping?
I’ll keep my 2020 CT6 and drive it until the wheels fall off.
Quick Silver 1
Oh and least we forget…the Blackwing is basically a $100K car and you can’t get Super Cruise on it! Wat a freaking joke! My loaded CT6 Premium Luxury stickered at $78K and it has all options that were available. All Wheel Drive & All Wheel Steer, Super Cruise, Bose Panaray w/34 speakers, screens for the rear seat passengers to watch TV/movies, full sun roof over front and rear seats, heated and cooled seats and way too much more to list. Don’t forget all-season tires that I don’t have to change in the winter.