Home » Cadillac CT5 Sales Begin To Pick Up Steam In Q2 2020

Cadillac CT5 Sales Begin To Pick Up Steam In Q2 2020

Cadillac CT5 Sales Begin To Pick Up Steam In Q2 2020

Cadillac CT5 sales posted their first second quarter results in the United States and Canada during Q2 2020. Sales of the new sedan have not yet started in various international markets, such as South Korea, Russia or the Middle East.

Cadillac CT5 Sales - Q2 2020 - United States

In the United States, Cadillac CT5 deliveries totaled 2,575 units in Q2 2020.

In the first six months of the year, CT5 sales totaled 5,575 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
CT5 * 2,575 * * 5,575 0

Cadillac CT5 Sales - Q2 2020 - Canada

In Canada, Cadillac CT5 deliveries totaled 212 units in Q2 2020.

In the first six months of the year, CT5 sales totaled 301 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
CT5 * 212 * * 301 0

Competitive Sales Comparison

Cadillac CT5 sales placed toward the bottom of the segment during Q2 2020 in the U.S. market, behind six rivals but ahead of three others. The segment was led by BMW, Audi and Mercedes-Benz in first, second, and third best-selling spots, respectively.

The BMW 3 Series and 4 Series accounted for a class-leading 9,473 combined sales. The Audi A4 and A5 came in second place with 9,406 combined deliveries, while the Mercedes-Benz C-Class saw 6,526 deliveries. From there, combined sales of the Infiniti Q50 and Q60 saw 4,413 deliveries, Acura TLX saw 3,930 deliveries, combined Volvo S60/V60 sales were 3,233 units.

The Cadillac CT5 saw 2,575 deliveries. Adding the 46 units of the discontinued ATS gives Cadillac a combined 2,621 deliveries in the segment. The Genesis G70 saw 2,318 deliveries, while the Lexus IS and RC saw a combined 2,107 units. The Alfa Romeo Giulia brought up last place with 1,692 units.

Sales Numbers - D-Segment Luxury Cars - Q2 2020 - United States

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
3 SERIES -40.36% 7,713 12,933 -13.39% 18,326 21,158
4 SERIES -58.99% 1,760 4,292 -66.16% 3,957 11,694
A4 -30.74% 4,415 6,375 -31.18% 8,364 12,154
A5 -18.13% 4,991 6,096 -10.91% 10,311 11,574
C-CLASS -47.09% 6,526 12,335 -51.05% 13,382 27,337
Q50 -40.01% 3,643 6,073 -35.70% 9,218 14,337
Q60 -29.87% 770 1,098 -29.35% 1,697 2,402
TLX -36.02% 3,930 6,143 -28.53% 9,414 13,172
S60 -53.17% 2,164 4,621 -43.07% 4,799 8,430
V60 +4.26% 245 235 +17.53% 409 348
V60 CC +418.24% 824 159 +680.61% 1,530 196
CT5 * 2,575 * * 5,575 0
ATS -87.60% 46 371 -89.59% 93 893
G70 +94.30% 2,318 1,193 -23.15% 4,392 5,715
IS -64.57% 1,587 4,478 -39.11% 5,092 8,362
RC -54.62% 520 1,146 -27.12% 1,537 2,109
GIULIA -26.78% 1,692 2,311 -20.59% 3,451 4,346
TOTAL -34.56% 45,719 69,859 -29.59% 101,547 144,227

The luxury D-sedan segment saw cumulative sales slid 34 percent to 45,719 units during the quarter.

The Cadillac Society Take

The Cadillac CT5 was outsold by most rivals during the second quarter of 2020. We attribute the circumstance to issues brought about by the COVID-19 pandemic. The virus prevented Cadillac dealers from having an optimal inventory mix, while also preventing consumers from visiting dealerships to purchase a vehicle. Additionally, the virus may have also pushed some consumers to delay or purchases they would have otherwise made.

It’s also worth noting that 2,575 CT5 deliveries in Q2 were lower than the 3,000 sales in Q1 2020, again as a result of the aforementioned pandemic.

We expect Cadillac CT5 sales to increase substantially in the coming quarters as inventory as well as consumer awareness of the model reach healthier levels. This should substantially improve the CT5’s segment performance.

About The Numbers

  • All percent change figures compared to Cadillac CT5 sales for Q2 2019, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
  • China sales figures represent retail deliveries and do not include fleet sales
  • South Korea sales figures represent vehicle registrations rather than raw sales volume
Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

11 Comments

  1. I’ve seen a few in the wild, which is the best way to see a car. Not in glamour shots. But I think CT5 looks even better on the road. It does have a nice kinetic grace to it. I’m truly hoping I can get one next year.

    Reply
    • Agreed. The CT5 must be seen in person to be appreciated. Digital renderings and other doctored images don’t do it justice. Real-world photos are a bit better, but nothing compares to seeing it in person.

      Luckily, most of the world will see many more on the road soon enough.

      Reply
      • Absolutely agree about seeing the car in person. It’s an entirely different experience from seeing images. The same goes for the CT4, but it’s especially true for CT5.

        Reply
  2. Also, I remember the dire warnings and hand-wringing on forums like this about the coming of the Alfa Giulia. “Beware Cadillac!” “The Giulia is gonna eat your sedan-lunch.” blah,blah,blah.

    Reply
    • Yeah, the Giulia is good… but sales are and have been lacking.

      Most in this segment are looking for a good balance of luxury and sport, but the Giulia is on the extreme sport side, so it doesn’t represent appeal to the mainstream buyers in the space.

      Reply
  3. too small !

    Reply
    • Huh? CT5 is the biggest car in its class.

      Reply
    • You must be thinking of the CT4. My dealer has a Black CT5 and a White CT4 sitting in the showroom. I thought the CT4 was the 5 and the 5 a 6. The CT5 is quite a large car. And I wholeheartedly agree, the both look MUCH better in person.

      Reply
  4. Needs an optional spare tire. [ALL SUV’s still have ’em]

    Reply
  5. I believe Cadillac is building a very high quality automobile. I also believe Cadillac is not providing sufficient advertising and marketing for the car segment. The message should be quality, safety, and cost of operation. I believe I am correct when I say cars are still 20% of the total market and we should be a dominate player in it.

    Reply
  6. Please!!!! Cadillac to Europe!!

    Reply

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