Cadillac sales increased 6 percent to 42,909 units during the fourth quarter of 2020, and the range-topping Escalade accounted for a solid 9,454 units. A possible even more interesting statistic is that a not-so-insignificant 43 percent of buyers who took home the all-new 2021 Cadillac Escalade during the fourth quarter of 2020 spent over $100,000.
It’s worth noting at this point that the 43 percent figure is not of the 9,454 Escalade sales, since that number also includes sales of the last-gen model.
| 2021 Escalade RWD | 2021 Escalade 4WD | 2021 Escalade ESV RWD | 2021 Escalade ESV 4WD | |
|---|---|---|---|---|
| Luxury | $77,490 | $80,490 | $80,490 | $83,490 |
| Premium Luxury | $84,290 | $87,290 | $87,290 | $90,290 |
| Sport | $86,890 | $89,890 | $89,890 | $92,890 |
| Premium Luxury Platinum | $101,290 | $104,290 | $104,290 | $107,290 |
| Sport Platinum | $101,290 | $104,290 | $104,290 | $107,290 |
The table above shows base MSRP for all Cadillac Escalade and Escalade ESV models including destination charge but not tax, title, license or dealer fees. Yet even without taking the additional costs into account, it’s clear that any Escalade in the range-topping Premium Luxury Platinum and Sport Platinum trim levels will easily transact above $100,000.
At the other end of the scale, we couldn’t configure an entry-level Escalade Luxury RWD to reach $100,000, even with considerable effort and a can-do attitude. But it would certainly be possible with the Premium Luxury or Sport models.
With this in mind, it’s not difficult to believe that 43 percent figure, which is likely to rise when Cadillac reports its numbers and stats for Q1 2021. That’s because the outgoing 2020 model year Cadillac Escalade had an incentive offering $9,500 off MSRP for the whole of December, and up to January 4th. No such incentive has so far been offered for 2021 model year Escalades.
The principal markets for the 2021 Cadillac Escalade are the U.S. and Canada, but sales have already started in Mexico, and as previously reported the all-new luxury SUV will also be available in China, Japan and the Middle East. In addition, there are rumors that it could be available in Australia, possibly after local conversion to right-hand-drive by General Motors Specialty Vehicles.
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The Old Fart
My my, how time flies. I remember being in a Cadillac dealership years ago when one salesman remarked when he had a Cadillac that was about $10,000.00! Shocking! As Seinfeld would say. “Who are these people that spend this much money on basically a truck?”
Anthony T Adams Sr
Is there going to be a new CT6 for 2021?
Alex Luft
Negative. Last CT6 was built for the U.S. last year:
https://cadillacsociety.com/2020/07/14/maryland-cadillac-dealership-offers-up-last-ct6-ever-built/
John M Engelman
I’m sorry, but I can’t imagine spending $107,000 for a truck, one still built on a Chevy Suburban chassis, with NO console between the second row of seats, will always give the appearance and ride like a truck, does not have the amazing chassis of the CT6. When you ride in the rear seat of a CT6 Platinum, in the Light Cashmere color, it is far superior to the second row seats in an Escalade. It’s quieter, you have window shades all around you, the trunk is isolated from the passenger compartment, your seat reclines, has a back massager, is heated and air conditioned, has a console to rest your arm with cup holders.
My 2020 CT6 Platinum is: Identical to my 2018 in color and features, except for the Blackwing V8. Has AWD and AWS, along with Super Cruise. Is much quieter than an Escalade, and easier to get in and out of. Has a 34 speaker sound system. Is far more comfortable than an Escalade for long distance travel. And…..completely loaded, is $10,000 CHEAPER than an ESV AWD Sport Platinum. That’s a RL Purple Label wardrobe…..
Rayovac
Well then I’m sorry too because I can’t imagine spending $100,000 on a sedan. Being stuck down there with no view of your surroundings, staring at the wheels and tail pipes of SUVs all day, and not being able to see anything past the vehicle in front of you.
Let’s see, you said you like that it’s quiet, your seat reclines, has a back massager, has heated and air conditioned seats. All things that also come in the Escalade. But the Escalade has so much more. It is the only vehicle Cadillac makes that contains ALL of their latest tech.
Honestly, I don’t get the weird anger that some people have with SUVs. You don’t like them? That’s cool, buy your sedan and have fun. But to not understand at all that this new Escalade is worth the same amount of money as your precious CT6 and, really, let’s be honest, much, MUCH more. Why? Because it is more capable with literally MORE luxury than the CT6. My biggest complaints with sedans are they are so low to the ground you can’t see anything. Stuck in traffic? Have fun staring at whatever vehicle is in front of you with no idea what is going on further up the road. The other big complaint I have is room. I just can’t stand how small sedans are inside, even one like the CT6 (and I was just in one last week). Once you get used to all that room inside a big SUV you have to have it. Long trips? Soooo much better and more comfortable in a big SUV. Especially one like the Escalade that to you is just a truck (of course that is perfect when you want to take a ski trip, try that with a CT6) because it’s built on a truck chassis, why that would make a difference at all is ridiculous because it matters not at all what it is attached to and has everything to do with the suspension. The Escalade has always had a great suspension but it’s even better with this iteration.
Yeah, I will be buying one of these soon and I can’t wait. The last sedan we had was a 7 series BMW. Nice car, but just not enough room for us and the family, couldn’t take it anywhere worth while, and the thought of driving that thing on a long road trip gives me claustrophobia.
The Old Fart.
Nice to know that I am among the hoity-toity that have no problem with dropping $100,000+ for a truck. So that they can keep their asses cool or hot depending on the weather. Be bombarded with music from every nook and cranny. Ma Joad and Jed Clampett would be proud.