Cadillac South Korea Sales Increase 12 Percent In April 2020

Cadillac South Korea sales increased 12 percent to 138 units in April 2020 compared to April 2019.

Note that South Korea sales figures generally become available roughly 45 days after the close of the month.

Individual model sales performance was as follows:

Cadillac CT6 sales increased 123.26 percent to 96 units
- The vehicle has been discontinued
Cadillac CTS sales decreased 85 percent to 3 units
- The vehicle has been discontinued and is being replaced by the CT5 on the low end
Cadillac Escalade sales decreased 33.33 percent to 12 units
Cadillac XT4 sales have not yet commenced in Korea
Cadillac XT5 sales decreased 67.65 percent to 11 units
Cadillac XT6 sales totaled 16 units
Cadillac ATS sales totaled zero units, as the vehicle has been discontinued and is being replaced indirectly by the Cadillac CT4 and CT5
Cadillac CT4 sales have not yet commenced in South Korea.

During the first fourth months of the 2020 calendar year, Cadillac South Korea sales decreased 25 percent to 416 units.

Sales Results - April 2020 - South Korea - Cadillac

MODEL	APR 2020 / APR 2019	APRIL 2020	APRIL 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
CT6	+123.26%	96	43	+3.36%	246	238
CTS	-85.00%	3	20	-78.21%	17	78
ESCALADE	-33.33%	12	18	-44.30%	44	79
XT5	-67.65%	11	34	-48.48%	68	132
XT6	*	16	*	*	41	*
CADILLAC TOTAL	+12.20%	138	123	-25.18%	416	556

The Cadillac Society Take

Cadillac South Korea sales increased in April, the second month of the global COVID-19 pandemic. The uptick in April sales volume marks the second consecutive monthly increase in sales volume for Cadillac in the South Korean market, following a 4 percent growth in March. In fact, the performance bucks the negative trend in South Korea’s luxury automobile sales, which have suffered significant declines due to the negative impact of the coronavirus pandemic.

Cadillac South Korea’s sales gains in April were generated by a massive, 123 percent increase in Cadillac CT6 sales volume. As a result, the large sedan has regained its position as the brand’s best-selling model in the country for the second consecutive month. Ironically, production of the CT6 ended in February of this year.

In addition, the Cadillac XT6 also stands out for its sales performance. Though the three-row crossover recently launched in the South Korean market, it has quickly positioned itself as Cadillac’s most popular utility vehicle in the market during March and April.

About The Numbers

All percent change figures compared to Cadillac South Korea sales in April 2019, except if noted
South Korea sales figures reflect actual vehicle registrations rather than wholesales