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Cadillac XT5 Sales Rank Sixth In Segment During Q4 2019

Cadillac XT5 sales decreased in the United States and Mexico while increasing in Canada and South Korea during the fourth quarter of 2019.

Cadillac XT5 Sales - Q4 2019 - United States

In the United States, Cadillac XT5 deliveries totaled 11,168 units in Q4 2019, a decrease of about 18 percent compared to 13,582 units sold in Q4 2018.

During the complete 2019 calendar year, XT5 sales decreased about 18 percent to 49,879 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT5	-17.77%	11,168	13,582	-17.64%	49,879	60,565

Cadillac XT5 Sales - Q4 2019 - Canada

In Canada, Cadillac XT5 deliveries totaled 1,304 units in Q4 2019, an increase of about 5 percent compared to 1,243 units sold in Q4 2018.

During the complete 2019 calendar year, XT5 sales decreased about 17 percent to 4,928 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT5	+4.91%	1,304	1,243	-17.06%	4,928	5,942

Cadillac XT5 Sales - Q4 2019 - Mexico

In Mexico, Cadillac XT5 deliveries totaled 78 units in Q4 2019, a decrease of about 20 percent compared to 97 units sold in Q4 2018.

During the complete 2019 calendar year, XT5 sales decreased about 37 percent to 239 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT5	-19.59%	78	97	-37.43%	239	382

Cadillac XT5 Sales - Q4 2019 - South Korea

In South Korea, Cadillac XT5 deliveries totaled 153 units in Q4 2019, an increase of about 53 percent compared to 100 units sold in Q4 2018.

During the complete 2019 calendar year, XT5 sales increased about 17 percent to 596 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
XT5	+53.00%	153	100	+17.32%	596	508

Segment Performance

Cadillac XT5 sales performance places places the crossover in sixth place out of 11 rivals in its competitive set in terms of sales volume, behind the Lexus RX in first place, BMW X3/X4 in second (which made up a combined 22,914 deliveries), Mercedes-Benz GLC in third, Audi Q5 in fourth and Acura MDX in fifth. With should note that Lexus RX sales now include the two-row RX as well as the three-row RXL. While the “regular” RX is a rival to the XT5, the latter competes directly with the new Cadillac XT6.

The XT5 outsold the Volvo XC60, Lincoln Nautilus (previously known as the MKX), Porsche Macan, Infiniti QX50 and the Alfa Romeo Stelvio.

Sales Numbers - D-Segment Luxury Crossovers - Q3 2019 - United States

MODEL	Q4 19 / Q4 18	Q4 19	Q4 18	Q4 19 SHARE	Q4 18 SHARE	YTD 19 / YTD 18	YTD 19	YTD 18
LEXUS RX	+8.69%	34,866	32,078	23%	21%	-0.54%	111,036	111,641
BMW X3	+2.38%	19,990	19,526	13%	13%	+14.28%	70,110	61,351
BMW X4	+92.24%	2,924	1,521	2%	1%	+102.59%	8,758	4,323
MERCEDES-BENZ GLC-CLASS	+9.88%	21,034	19,142	14%	13%	+5.63%	73,650	69,727
AUDI Q5	-9.39%	18,380	20,284	12%	13%	-3.52%	67,516	69,978
ACURA MDX	+3.23%	14,788	14,325	10%	9%	+0.98%	52,019	51,512
CADILLAC XT5	-17.77%	11,168	13,582	7%	9%	-17.64%	49,879	60,565
VOLVO XC60	-8.40%	8,407	9,178	5%	6%	-6.46%	30,578	32,689
PORSCHE MACAN	+19.90%	6,476	5,401	4%	4%	-3.56%	22,667	23,504
LINCOLN NAUTILUS	+129.70%	7,727	3,364	5%	2%	+10.98%	31,711	28,573
INFINITI QX50	-47.29%	5,006	9,498	3%	6%	-26.68%	18,616	25,389
ALFA ROMEO STELVIO	-13.30%	2,600	2,999	2%	2%	-21.58%	9,444	12,043
TOTAL	+1.64%	153,366	150,898			-0.96%	545,984	551,295

The XT5 had a severn percent segment share, compared to the combined 15 percent share of the BMW X3/X4, 14 percent for the Mercedes-Benz GLC-Class, 12 percent for the Audi Q5, and 10 percent for the Acura MDX. All other segment contenders individually held 5 percent or less of the segment share.

The luxury D-crossover segment expanded 1.64 percent to 153,366 units in Q4 2019.

The Cadillac Society Take

Cadillac XT5 sales underperformed the segment during the fourth quarter of 2019. We posit that this is a result of two particular reasoning.

The first is internal competition from the newer and more affordable Cadillac XT4 as well as the newer XT6. The XT4 saw 8,895 sales while the XT6 saw 7,169 deliveries during the quarter. The circumstance has made us wonder whether the XT5 will remain Cadillac’s best-selling model into the future.

That, however, might be irrelevant, since sales of the Cadillac crossover lineup grew to 27,323 units during the quarter, representing a 30 percent increase year-over-year.

The second reason for reduced XT5 sales is related to reduced availability of the vehicle at the retail level due to the UAW labor strike against Cadillac parent company, General Motors. The strike lasted 40 days and disrupted the manufacturing operations in the United States, Canada and Mexico, plus several other international markets.

About The Numbers

All percent change figures compared to Cadillac XT5 sales in Q4 2018, unless otherwise noted
In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
South Korea sales figures reflect actual vehicle registrations rather than wholesales

Fourth quarter 2019 Cadillac sales results:

Cadillac XT5 Photos

Alex Luft

Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.