Cadillac Canada sales decreased 14 percent to 3,290 units during the fourth quarter of 2023.
Individual model sales performance was as follows:
During the complete 2023 calendar year, U.S. Cadillac sales increased 1.7 percent to 15,483 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| CT4 | -21.89% | 100 | 128 | -5.88% | 576 | 612 |
| CT5 | -14.74% | 266 | 312 | 0.00% | 1,038 | 1,038 |
| ESCALADE | -9.23% | 610 | 672 | -2.33% | 2,681 | 2,745 |
| ESCALADE ESV | +21.08% | 270 | 223 | +11.40% | 997 | 895 |
| LYRIQ | * | 381 | * | * | 917 | 0 |
| XT4 | -42.67% | 626 | 1,092 | -2.78% | 4,063 | 4,179 |
| XT5 | -27.73% | 727 | 1,006 | -12.20% | 3,708 | 4,223 |
| XT6 | -16.45% | 310 | 371 | -1.18% | 1,503 | 1,521 |
| CADILLAC TOTAL | -13.51% | 3,290 | 3,804 | +1.76% | 15,483 | 15,215 |
The drop in Cadillac Canada sales during the fourth quarter of 2023 not only becomes the second consecutive quarterly contraction of the luxury marque in the country, but also follows the result of Q3 2023 in maintaining the same 14 percent rate of change seen during the previous quarter. These results continue to deepen Cadillac’s negative performance in the Canadian market after experiencing a full year of growth.
As was the case during the third quarter of 2023, most Cadillac models saw notable decreases in volume during Q4 in Canada. This includes Cadillac XT4, which lost its typically sales as the marque’s best-selling vehicle. The compact crossover lost nearly 500 units on a year-over-year basis during the quarter, but maintained its leading position for the complete 2023 calendar year. The other most impacted model was the Cadillac XT5, which fell from second to third place in the lineup with a reduction of nearly 300 deliveries.
The Cadillac Escalade was the marque’s best-selling model in the Canadian market during the fourth quarter of last year with total sales of 880 deliveries. The increase came from healthy growth of the long-wheelbase Escalade ESV, which was once again the only model to finish the quarter in the green. In addition, the Cadillac Lyriq surpassed the previous quarter’s sales record, delivering 381 units – the best record for the electric crossover in Canada to date.
One of four new colors for the 2025 model year.
And it now represents the best value in its segment.
A curious sighting from a video of the Cadillac design studio.