The Cadillac CT4 was introduced for the 2020 model year, placing the luxury marque into the luxury C-segment, one where it’s never played before. We found the CT4 to be an interesting animal, since it was essentially a reskinned Cadillac ATS Sedan, itself originally introduced for the 2023 model year, albeit with updates to its powertrain and technology. Now, five model years in, the CT4’s position in the lineup seems frail at best, leaving us to wonder: how much time does the CT4 have left before it ends up on the chopping block?
It’s impossible to ignore the fact that the Cadillac CT4 has been struggling to earn sales. In fact, its 1,903 deliveries during Q3 2023 put it essentially last in the luxury C-segment bracket, outperforming only the Mercedes-Benz A-Class and Acura ILX, both of which have been discontinued. With sales in last place, it’s clear that the CT4 isn’t a formidable competitor anymore, putting its future up in the air.
Sales Numbers - Luxury C-Segment Cars - Q3 2023 - USA
|MODEL||Q3 23 / Q3 22||Q3 23||Q3 22||Q3 23 SHARE||Q3 22 SHARE||YTD 23 / YTD 22||YTD 23||YTD 22|
|BMW 2 SERIES||+99.30%||3,135||1,573||17%||10%||-20.21%||7,323||9,178|
It’s also important to consider that Cadillac Society has not seen any indication that the luxury marque is working on a mid-cycle refresh for the Cadillac CT4. In other words, we haven’t spotted any prototypes in North America or China, which doesn’t bode well for the luxury sedan, considering that China is the largest global market not only for Cadillac overall, but also for the CT4. By contrast, we saw plenty prototypes of the refreshed Cadillac CT5 before the updated model was unveiled. Of course, Cadillac could simply be doing a great job at hiding the refreshed CT4 prototypes from us, but it could very well be that these prototypes simply don’t exist, because a CT4 refresh doesn’t exist.
Logistically, this decision would make sense and would allow the luxury marque to focus its efforts at the Lansing Grand River plant in Michigan solely on building the Cadillac CT5, which is currently built at the facility alongside the CT4. The Chevy Camaro is also built at Lansing, but it’s being discontinued by the end of 2023. Building more CT5 units would likely result in improved sales of the CT5, resulting in turn to the luxury marque turning a higher profit thanks to the higher transaction prices commanded by the CT5.
So, we ask you – do you think it’s lights out for the CT4, or is there some life left in the luxury sedan yet? Let us know by voting in the poll above and be sure to subscribe to Cadillac Society to stay in the know on the latest Cadillac CT4 news and a lot more Cadillac news coverage. We also invite you to join the latest discussions in our Cadillac forums and Cadillac CT4 forum.