Cadillac China Sales Down 20 Percent In Q3 2023

Cadillac China sales decreased 20 percent to 45,050 units during the third quarter of 2023.

Cadillac does not provide individual sales performance of its vehicles in China, but we do have the following information:

China remains Cadillac’s biggest volume market by sales volume, larger than the United States market
- By comparison, Cadillac sold 35,638 vehicles in the U.S. during the same timeframe
The Cadillac CT5 is the most popular Cadillac model in China
- Sales surpassed 18,000 units during the quarter
The all-new Cadillac Lyriq is gaining popularity in the Chinese market

During the first nine months of the 2023 calendar year, Cadillac China sales decreased 5.4 percent to 133,050 units.

Sales Results - Q3 2023 - China - Cadillac

MODEL	Q3 2023 / Q3 2022	Q3 2023	Q3 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
CADILLAC TOTAL	-20.27%	45,050	56,500	-5.37%	133,050	140,600

The Cadillac Society Take

After experiencing a significant increase during the second quarter of the year, which allowed China to regain its position as the largest market by sales volume for Cadillac, the drop in Cadillac China sales during the third quarter represents a new setback for the luxury marque. In fact, the third quarter performance tipped the balance into the red for the year-to-date total.

Although Cadillac does not share individual sales figures for each model, a big part of the reason for the drop in Cadillac China sales during Q3 was due to the notable decline in deliveries of the best-selling Cadillac CT5. The 18,000 deliveries reported by the brand for the third quarter represents a 14.3 percent drop compared to the 21,000 units reported during the same period last year, subtracting approximately 3,000 units from the bottom line. Additionally, the sedan’s performance fell even further on a quarter-over-quarter basis, as CT5 sales totaled 26,000 deliveries during Q2.

However, this means that the biggest reason for the drop totaling 11,450 units year-over-year was the result of bigger drops in the rest of the brand’s models, despite a fresh lineup of vehicles with the all-new, second-generation Cadillac CT6 and the refreshed XT4. For its part, the all-electric Cadillac Lyriq continues to make slow yet steady progress that has not yet allowed it to shine in the Chinese market.