Home » Dealers Continue To Charge Hefty Cadillac Escalade Markups

Dealers Continue To Charge Hefty Cadillac Escalade Markups

Dealers Continue To Charge Hefty Cadillac Escalade Markups

Cadillac, along with many other automakers, is currently suffering through a lack of vehicle inventory at the dealer level due to the ongoing microchip shortage, along with other supplier issues. While the American luxury marque prioritized the production of its most popular vehicle, the Cadillac Escalade, over the rest of its lineup, it’s not making enough units to satisfy customer demand. Some dealers, having seen and understood this situation, have taken advantage of this low-supply, high-demand scenario and are charging well over MSRP for the Escalade.

Referred to by dealers as “market adjustment fees”, “dealer adjustment markups”, “dealer adjustment fees”, or “addendums”, these markups are justified by the seller as being a reflection of a fair market price. In fact, dealers are asking anywhere from $5,000 to $10,000 over MSRP for a new Cadillac Escalade while others have taken it to the extreme.

2022 Cadillac Escalade Sport Platinum with $40,000 markup

For example, Brotherton Cadillac in Washington state is asking $154,635 for a 2022 Escalade Sport Platinum – that’s $40,000 over the MSRP of $114,635.

2022 Cadillac Escalade with $25,000 markup

Others yet are asking for $25,000 over MSRP, such as a Cadillac Escalade Premium Luxury Platinum with an asking price of $132,300 in Delaware, and another in Florida for $127,315.

2022 Cadillac Escalade with $25,000 markup

Applying exorbitant upcharges to new Cadillac vehicles certainly isn’t a recent phenomenon, nor is it exclusive to the Cadillac Escalade. Earlier this year, Cadillac’s parent company, General Motors, issued a warning to its dealer body regarding the practice. In a letter from GM North America President Steve Carlisle, dealers were reminded that they are “obligated to ethically and lawfully sell [Cadillac] products” and that charging over MSRP constitutes an “unethical sales practice” that could damage the reputation of Cadillac and GM. It’s worth noting that prior to being promoted to head GM North America, Carlisle served as Global President of Cadillac.

It’s worth noting that there currently is no legal way for GM or Cadillac to regulate prices set by dealers, since dealerships are independent businesses (resellers) that set their own prices, having purchased product from the automaker. However, Carlisle threatened to take action against dealers found to be partaking in the practice by diverting vehicle allocation.

The Cadillac Escalade already saw an increase in MSRP for the 2022 model year, as most models in the trim level hierarchy gained the Super Cruise semi-autonomous driving assistant as standard equipment. Prior to the change, the feature was optional.

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Written by
Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.


  1. Supply and demand, or greed. Too bad. No honor among thieves.

  2. Shame on them!!!

  3. General Motors Cadillac division warned it’s Cadillac dealers about price gouging a year ago. Apparently they haven’t listened to their supplier and still practicing their unethical business practices. After they lose their loyal regular customers and have no new customers, their new car sales bottom out. Cadillac will pull their franchise along with all signage. Good luck with your Billy Bobs used car lot.

  4. GM needs to stop sending new cars (SUV) to dealers that mark up prices. Its rediculous i’ve bought 7 Escalades and no matter how much I like the suv I would not buy one with a mark unlike that. It cost enough as it is. Once again ridiculous and do something.

  5. I have been deceived by Cadillac Dealer, websites showing inventory asking me tome take a look and cars vanished. Dealer shamelessly blamed Cadillac.

    Went to Cadillac Dealer in Manhattan who bragged about having 20 Escalades to sell. I found one I liked. Sticker said 108,000. Asked to buy it then was told they add $20,000. Said they would not reduce ADM. they called me two days later and asked me to offer $15,000 over sticker. I had flown home to Oregon. Eugene ADM is $15,000 but they had no inventory Washington dealer website advertised price at $104,000. I called and tried to buy but they added $30,000

    I will wait. The new car is awesome.


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