Cadillac XT5 sales decreased in the United States, Canada, South Korea, and Mexico during the fourth quarter of 2020.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT5 | -1.95% | 10,950 | 11,168 | -29.38% | 35,223 | 49,879 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT5 | -6.44% | 1,220 | 1,304 | -14.45% | 4,216 | 4,928 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT5 | -71.90% | 43 | 153 | -66.95% | 197 | 596 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT5 | -19.23% | 63 | 78 | -29.71% | 168 | 239 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT5 | -100.00% | 0 | 25 | * | 0 | 0 |
Fourth quarter Cadillac XT5 sales volume puts the crossover in seventh place in its competitive set, which is one spot lower compared to Q3 2020. The XT4 was outsold by the Lexus RX in first, BMW X3 in second, Audi Q5 in third, Mercedes-Benz GLC in fourth, Acura MDX in fifth, and Volvo XC60 in sixth. The XT5 came in seventh, outselling the Lincoln Nautilus (previously known as the MKX; see running Lincoln MKX sales), Infiniti QX50, Alfa Romeo Stelvio, and BMW X4 (a variant of the X3).
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| LEXUS RX | -0.17% | 34,808 | 34,866 | 22% | 24% | -8.99% | 101,059 | 111,036 |
| BMW X3 | +17.76% | 23,541 | 19,990 | 15% | 14% | -14.50% | 59,941 | 70,110 |
| AUDI Q5 | +14.61% | 21,065 | 18,380 | 14% | 13% | -25.30% | 50,435 | 67,516 |
| MERCEDES-BENZ GLC-CLASS | -11.39% | 18,639 | 21,034 | 12% | 14% | -28.55% | 52,626 | 73,650 |
| ACURA MDX | +3.21% | 15,263 | 14,788 | 10% | 10% | -8.08% | 47,816 | 52,019 |
| VOLVO XC60 | +38.17% | 11,616 | 8,407 | 7% | 6% | +4.91% | 32,078 | 30,578 |
| CADILLAC XT5 | -1.95% | 10,950 | 11,168 | 7% | 8% | -29.38% | 35,223 | 49,879 |
| LINCOLN NAUTILUS | -13.42% | 6,690 | 7,727 | 4% | 5% | -28.28% | 22,742 | 31,711 |
| INFINITI QX50 | +26.17% | 6,316 | 5,006 | 4% | 3% | +12.19% | 20,885 | 18,616 |
| ALFA ROMEO STELVIO | +35.61% | 3,526 | 2,600 | 2% | 2% | +8.89% | 10,284 | 9,444 |
| BMW X4 | -0.96% | 2,896 | 2,924 | 2% | 2% | -12.34% | 7,677 | 8,758 |
| TOTAL | +5.73% | 155,310 | 146,890 | -15.77% | 440,766 | 523,317 |
From a segment share standpoint, the Lexus RX held 22 percent (down 2 percentage points) while the BMW X3 and Audi Q5 each grew a single percentage point to 15 and 14 percent, respectively. Mercedes-Benz GLC-Class fell two percentage points to 12 percent, Acura MDX was flat at 10 percent, and the Volvo XC60 gained one percentage point to 7 percent. The XT5 took 7 percent, down one percentage point compared to the year-ago quarter. All other contenders held a share of 4 percent or less.
The luxury D-crossover segment expanded 6 percent to 155,310 units in Q4 2020, meaning that XT5 sales underperformed the segment average.
We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the three-row RX L being a rival to the new Cadillac XT6. As such, a more apt comparison would be to pit XT5 and XT6 sales against those of the RX.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| LEXUS RX | -0.17% | 34,808 | 34,866 | 66% | 66% | -8.99% | 101,059 | 111,036 |
| CADILLAC XT5 | -1.95% | 10,950 | 11,168 | 21% | 21% | -29.38% | 35,223 | 49,879 |
| CADILLAC XT6 | -0.20% | 7,155 | 7,169 | 14% | 13% | +95.60% | 22,609 | 11,559 |
| TOTAL | -0.55% | 52,913 | 53,203 | -7.88% | 158,891 | 172,474 |
Doing so gives Cadillac 18,105 sales, which is still 16,703 units fewer than the RX family.
Cadillac XT5 sales underperformed the segment average during the fourth quarter of 2020. We attribute the circumstance to increased competition in what has quickly become one of the most contested luxury vehicle segments in the world. It’s also possible that XT5 sales slipped due to internal competition from two other Cadillac models – the XT4 and XT6.
Going forward, Cadillac will need to continue battling it out with new and established rivals in the luxury D-crossover space. The segment is about to get even more competitive with a new entry in the form of the 2022 Genesis GV70. Meanwhile, Honda Motor Company is currently in the process of launching the all-new Acura MDX. Cadillac is plotting to overhaul the XT5 around 2023 model year with a new model based on the same architecture. Until then, barring any substantial incentives, we expect sales of the current model to continue at roughly the same levels as in Q4 2020.
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