Cadillac South Korea Sales Decrease 12.5 Percent In 2020 Calendar Year

Cadillac South Korea sales decreased 12.5 percent to 1,499 units during the complete 2020 calendar year.

Individual model sales performance in last year was as follows:

Cadillac CT4 sales totaled 27 units
Cadillac CT5 sales totaled 93 units
Cadillac CT6 sales increased 39.24 percent to 731 units
- The vehicle was been discontinued
Cadillac CTS sales decreased 92.38 percent to 17 units
- The vehicle has been discontinued and is being indirectly replaced by the CT5 on the low end
Cadillac Escalade sales increased 1.98 percent to 309 units
Cadillac XT4 sales have not yet commenced in Korea
Cadillac XT5 sales decreased 66.95 percent to 197 units
Cadillac XT6 sales totaled 125 units

Sales Results - December 2020 - South Korea - Cadillac

MODEL	DEC 2020 / DEC 2019	DECEMBER 2020	DECEMBER 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
CT4	*	2	*	*	27	*
CT5	*	12	*	*	93	*
CT6	+62.96%	88	54	+39.24%	731	525
CTS	-100.00%	0	19	-92.38%	17	223
ESCALADE	+200.00%	69	23	+1.98%	309	303
XT5	-82.89%	13	76	-66.95%	197	596
XT6	*	15	*	*	125	*
CADILLAC TOTAL	+15.70%	199	172	-12.54%	1,499	1,714

The Cadillac Society Take

Cadillac South Korea sales decreased significantly during the 2020 calendar year. In this way, the luxury marque accumulates two consecutive years of being in the red in the South Korean market. Cadillac’s last positive annual performance in South Korea was in 2018, when it registered a healthy increase of 4.6 percent selling a total of 2,101 units. Unlike in 2019, the drop for the 2020 calendar year was caused by logistical problems caused by COVID-19 in the auto industry and around the world.

As such, Cadillac South Korea’s negative performance in 2020 was driven by the drastic drop in sales of the XT5 – which was the brand’s best-selling model in 2019, along with the significant loss in sales volume of the discontinued ATS and CTS. By contrast, the Cadillac CT6 had its best performance during the last two years in the South Korean market, regaining the position of the best-selling Cadillac in that market, a title it first won in 2018.

Additionally, the new Cadillac CT4, CT6 and XT6 posted their first sales figures in South Korea. The models’ local launch was interrupted by the pandemic.

About The Numbers

All percent change figures compared to Cadillac South Korea sales in 2019 calendar year, unless noted otherwise
South Korea sales figures reflect actual vehicle registrations rather than wholesales