The Cadillac CT5 recorded its second, fourth quarterly sales figures during Q4 2020 in the U.S., which have increased. Cadillac CT5 sales totaled 319 deliveries in Canada and 67 deliveries in South Korea during Q4 2020. Sales of the new sedan have not yet started in various international markets, such as Russia or the Middle East, so sales for those regions are not yet available.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT5 | +11,844.66% | 5,135 | 43 | +34,111.63% | 14,711 | 43 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT5 | * | 319 | * | * | 852 | 0 |
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT5 | * | 67 | * | * | 93 | 0 |
Cadillac CT5 sales allowed the model to move into fourth place in the segment during Q4 2020 in the U.S. market. The new sedan was outsold by only three rivals while placing ahead of thirteen others.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| BMW 3 SERIES | -15.13% | 12,722 | 14,990 | 20% | 21% | -13.35% | 41,442 | 47,827 |
| ACURA TLX | -12.57% | 6,664 | 7,622 | 11% | 11% | -17.94% | 21,785 | 26,548 |
| MERCEDES-BENZ C-CLASS | -48.10% | 5,697 | 10,977 | 9% | 16% | -46.51% | 26,294 | 49,153 |
| CADILLAC CT5 | +11,844.66% | 5,135 | 43 | 8% | 0% | +34,111.63% | 14,711 | 43 |
| LEXUS IS | +61.56% | 4,879 | 3,020 | 8% | 4% | -8.85% | 13,600 | 14,920 |
| AUDI A5 | +36.72% | 4,799 | 3,510 | 8% | 5% | * | 18,828 | 0 |
| AUDI A4 | -37.07% | 4,019 | 6,386 | 6% | 9% | -30.62% | 18,341 | 26,435 |
| BMW 4 SERIES | +32.31% | 3,862 | 2,919 | 6% | 4% | -49.01% | 9,495 | 18,621 |
| VOLVO S60 | -32.31% | 3,518 | 5,197 | 6% | 7% | -31.84% | 11,946 | 17,526 |
| INFINITI Q50 | -44.69% | 3,447 | 6,232 | 6% | 9% | -36.38% | 16,533 | 25,987 |
| ALFA ROMEO GIULIA | +9.97% | 2,560 | 2,328 | 4% | 3% | -5.76% | 8,203 | 8,704 |
| GENESIS G70 | -31.92% | 2,312 | 3,396 | 4% | 5% | -20.71% | 9,436 | 11,901 |
| LEXUS RC | -4.88% | 1,169 | 1,229 | 2% | 2% | -17.06% | 3,808 | 4,591 |
| VOLVO V60 CC | -37.63% | 668 | 1,071 | 1% | 2% | +98.06% | 3,571 | 1,803 |
| INFINITI Q60 | -66.82% | 506 | 1,525 | 1% | 2% | -44.64% | 2,792 | 5,043 |
| VOLVO V60 | -2.16% | 227 | 232 | 0% | 0% | +52.26% | 1,311 | 861 |
| CADILLAC ATS | -92.77% | 6 | 83 | 0% | 0% | -89.77% | 116 | 1,134 |
| TOTAL | -12.11% | 62,190 | 70,760 | -14.89% | 222,212 | 261,097 |
The segment was led by the BMW 3 Series in first place with 12,722 units, the Acura TLX in second with 6,664 units, Mercedes-Benz C-Class claiming third with 5,697 deliveries. In fact, the CT5 trailed the Mercedes-Benz by only 562 units. The CT5 outsold the rest of the segment which includes the Lexus IS in fifth, Audi A5 and A4 in sixth and seventh place, respectively. The BMW 4 Series claimed eighth, Volvo S60 took ninth, the Infiniti Q50 was tenth, and the Alfa Romeo Giulia took 11th place. The Genesis G70 placed 12th and Lexus RC came in 13th . The remainder of the models such as the Volvo V60 CC, Infiniti Q60 and Volvo V60 reported less than 1,000 deliveries each.
From a segment share standpoint, the 3 Series led with 20 percent, followed by the TLX with 11 percent. C-Class accounted for 9 percent and the CT5 claimed 8 percent. The IS and A5 also each reported an 8 percent share. The rest of the segment reported a 6 percent or less segment share.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| BMW 3 SERIES | -15.13% | 12,722 | 14,990 | 77% | 84% | -13.35% | 41,442 | 47,827 |
| BMW 4 SERIES | +32.31% | 3,862 | 2,919 | 23% | 16% | -49.01% | 9,495 | 18,621 |
| TOTAL | -7.40% | 16,584 | 17,909 | -23.34% | 50,937 | 66,448 |
Combining the two BMW entries in the segment gives the German automaker 16,584 deliveries for a 27.7 percent share.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| AUDI A4 | -37.07% | 4,019 | 6,386 | 46% | 65% | -30.62% | 18,341 | 26,435 |
| AUDI A5 | +36.72% | 4,799 | 3,510 | 54% | 35% | * | 18,828 | 0 |
| TOTAL | -10.89% | 8,818 | 9,896 | +40.61% | 37,169 | 26,435 |
Combining the two Audi entries in the segment results in 8,818 deliveries for a 14.2 percent share.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| LEXUS IS | +61.56% | 4,879 | 3,020 | 81% | 71% | -8.85% | 13,600 | 14,920 |
| LEXUS RC | -4.88% | 1,169 | 1,229 | 19% | 29% | -17.06% | 3,808 | 4,591 |
| TOTAL | +42.34% | 6,048 | 4,249 | -10.78% | 17,408 | 19,511 |
The two Lexus entries accounted for 6,048 units for a 10 percent share.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| VOLVO S60 | -32.31% | 3,518 | 5,197 | 80% | 80% | -31.84% | 11,946 | 17,526 |
| VOLVO V60 | -2.16% | 227 | 232 | 5% | 4% | +52.26% | 1,311 | 861 |
| VOLVO V60 CC | -37.63% | 668 | 1,071 | 15% | 16% | +98.06% | 3,571 | 1,803 |
| TOTAL | -32.11% | 4,413 | 6,500 | -16.65% | 16,828 | 20,190 |
Volvo’s four model variants give it 4,413 deliveries for a 7 percent share.
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| INFINITI Q50 | -44.69% | 3,447 | 6,232 | 87% | 80% | -36.38% | 16,533 | 25,987 |
| INFINITI Q60 | -66.82% | 506 | 1,525 | 13% | 20% | -44.64% | 2,792 | 5,043 |
| TOTAL | -49.04% | 3,953 | 7,757 | -37.72% | 19,325 | 31,030 |
The Infiniti Q50 and Q60 together accounted for 3,953 sales for a combined 6.3 percent share.
The luxury D-sedan segment saw cumulative sales contract 12 percent to 62,190 units during the fourth quarter of 2020.
The Cadillac CT5 outsold many rivals on an individual basis during the fourth quarter of 2020. We attribute the circumstance to the all-new entry beginning to establish its presence in the segment. The Q4 2020 sales results were 1,134 higher than the 4,001 units in Q3 2020, 1,426 units higher than the 2,575 deliveries in Q2 2020 and 1,001 units higher than the 3,000 sales in Q1 2020.
We expect Cadillac CT5 sales to continue growing in the coming quarters as consumer awareness of the model improves, enabling the new Caddy to obtain an even more favorable position in the segment.
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