Cadillac Mexico Sales Decrease 31 Percent In October 2020

Cadillac Mexico sales decreased 31 percent to 74 units in October 2020 compared to October 2019.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 66.67 percent to 3 units
- The vehicle has been discontinued and is being replaced by the CT4 on the low end and CT5 on the high end
Cadillac CTS sales decreased 80 percent to 1 units
- The vehicle has been discontinued and is being replaced indirectly by the CT5 on the low end
Cadillac CT4 sales have not yet commenced in Mexico
Cadillac CT5 sales have not yet commenced in Mexico
Cadillac Escalade sales increased 141.67 percent to 29 units
Cadillac XT4 salestotaled 27 units
Cadillac XT5 sales decreased 60 percent to 16 units
Cadillac XT6 sales have not yet commenced in Mexico
The Cadillac CT6 was never offered in Mexico

During the first ten months of the 2020 calendar year, Cadillac Mexico sales decreased 41 percent to 533 units.

Sales Results - October 2020 - Mexico - Cadillac

MODEL	OCT 2020 / OCT 2019	OCTOBER 2020	OCTOBER 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ATS	*	0	0	-93.33%	2	30
CTS	-100.00%	0	2	-64.71%	6	17
ESCALADE	-41.18%	20	34	-55.44%	131	294
XT4	-30.43%	32	46	-28.99%	267	376
XT5	-12.00%	22	25	-31.72%	127	186
CADILLAC TOTAL	-30.84%	74	107	-40.97%	533	903

The Cadillac Society Take

The decrease in Cadillac Mexico sales volume represents the marque’s 12th consecutive contraction in the market. The result deepens Cadillac’s negative sales performance in Mexico, where it has not only been affected by a steady decline in demand for new vehicles, but also by a limited model portfolio and a lack of assertive marketing.

During October, each Cadillac model offered in Mexico posted negative figures, including the Cadillac XT4 which is typically the brand’s best-selling product that registered a healthy recovery in August. However, it should be noted that October 2019 was Cadillac’s second-best month of the entire previous calendar year in terms of sales volume. The scenario exaggerates the year-over-year decline in Cadillac Mexico sales for October. In fact, the XT5 and Escalade saw notable recoveries in sales volume over the past few months, compared to the volumes they had averaged 8-12 units.