Cadillac Canada Sales Decreased 9.6 Percent In Q2 2020

Cadillac Canada sales decreased 9.6 percent to 2,562 units during the second quarter of 2020.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 92.93 percent to 1 units
- The vehicle has been discontinued and is being replaced by the Cadillac CT4 on the low end and Cadillac CT5 on the high end
Cadillac CT4 sales totaled 25 units
Cadillac CT5 sales totaled 212 units
Cadillac CT6 sales decreased 27.06 percent to 35 units
Cadillac CTS sales decreased 81.83 percent to 16 units
- The vehicle has been discontinued and is being replaced indirectly by the new Cadillac CT5
Cadillac Escalade sales decreased 40.48 percent to 250 units
Cadillac Escalade ESV sales decreased 52.88 percent to 98 units
Cadillac XT4 sales decreased 15.78 percent to 710 units
Cadillac XT5 sales decreased 13.08 percent to 897 units
Cadillac XT6 sales increased 30506.06 percent to 303 units
Cadillac XTS sales decreased 91.67 percent to 15 units
- The vehicle has been discontinued

During the first six months of the 2020 calendar year, Cadillac Canada sales decreased 17 percent to 4,592 units.

Sales Results - Q2 2020 - Canada - Cadillac

MODEL	Q2 2020 / Q2 2019	Q2 2020	Q2 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ATS	-92.93%	1	14	-97.62%	1	42
CT4	*	25	*	*	25	0
CT5	*	212	*	*	301	0
CT6	-27.06%	35	48	+1.10%	92	91
CTS	-81.83%	16	88	-65.13%	53	152
ESCALADE	-40.48%	250	420	-36.57%	470	741
ESCALADE ESV	-52.88%	98	208	-46.49%	198	370
XT4	-15.78%	710	843	-13.74%	1,344	1,558
XT5	-13.08%	897	1,032	-28.60%	1,540	2,157
XT6	+30,506.06%	303	1	+54,000.00%	541	1
XTS	-91.67%	15	180	-93.63%	27	424
CADILLAC TOTAL	-9.60%	2,562	2,834	-17.05%	4,592	5,536

The Cadillac Society Take

Cadillac Canada sales experienced a less pronounced decline than expected in the second quarter of 2020 – right in the middle of the COVID-19 outbreak in North America. In fact, Cadillac Canada’s business performance during the quarter represents a healthy improvement compared to the 25 percent drop experienced during the first quarter of 2020, translating to a quarter-over-quarter gain of 532 vehicles. Furthermore, the contraction registered by the brand is also much smaller than the general decline experienced by the Canadian automotive market.

Although most of Cadillac models saw notable drops in sales volume, the improvement in Q1 2020 compared to the preceding quarter is thanks to a rebound in sales of utility vehicles. For instance, the XT6 three-row luxury crossover posted its best quarterly sales performance in Canada since launching in the market, with 303 deliveries.

Additionally, more widespread availability of the all-new Cadillac CT5 helped the vehicle attain 212 deliveries during its first full quarter of sales. What’s more, the Cadillac CT4 registered 25 deliveries during its first partial quarter on sale in the Canadian market.