Cadillac XT5 sales decreased in the United States and Mexico while increasing in Canada and South Korea during the fourth quarter of 2019.
Cadillac XT5 Sales - Q4 2019 - United States
In the United States, Cadillac XT5 deliveries totaled 11,168 units in Q4 2019, a decrease of about 18 percent compared to 13,582 units sold in Q4 2018.During the complete 2019 calendar year, XT5 sales decreased about 18 percent to 49,879 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| XT5 | -17.77% | 11,168 | 13,582 | -17.64% | 49,879 | 60,565 |
Cadillac XT5 Sales - Q4 2019 - Canada
In Canada, Cadillac XT5 deliveries totaled 1,304 units in Q4 2019, an increase of about 5 percent compared to 1,243 units sold in Q4 2018.During the complete 2019 calendar year, XT5 sales decreased about 17 percent to 4,928 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| XT5 | +4.91% | 1,304 | 1,243 | -17.06% | 4,928 | 5,942 |
Cadillac XT5 Sales - Q4 2019 - Mexico
In Mexico, Cadillac XT5 deliveries totaled 78 units in Q4 2019, a decrease of about 20 percent compared to 97 units sold in Q4 2018.During the complete 2019 calendar year, XT5 sales decreased about 37 percent to 239 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| XT5 | -19.59% | 78 | 97 | -37.43% | 239 | 382 |
Cadillac XT5 Sales - Q4 2019 - South Korea
In South Korea, Cadillac XT5 deliveries totaled 153 units in Q4 2019, an increase of about 53 percent compared to 100 units sold in Q4 2018.During the complete 2019 calendar year, XT5 sales increased about 17 percent to 596 units.
| MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| XT5 | +53.00% | 153 | 100 | +17.32% | 596 | 508 |
Segment Performance
Cadillac XT5 sales performance places places the crossover in sixth place out of 11 rivals in its competitive set in terms of sales volume, behind the Lexus RX in first place, BMW X3/X4 in second (which made up a combined 22,914 deliveries), Mercedes-Benz GLC in third, Audi Q5 in fourth and Acura MDX in fifth. With should note that Lexus RX sales now include the two-row RX as well as the three-row RXL. While the “regular” RX is a rival to the XT5, the latter competes directly with the new Cadillac XT6.
The XT5 outsold the Volvo XC60, Lincoln Nautilus (previously known as the MKX), Porsche Macan, Infiniti QX50 and the Alfa Romeo Stelvio.
Sales Numbers - D-Segment Luxury Crossovers - Q3 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| LEXUS RX | +8.69% | 34,866 | 32,078 | 23% | 21% | -0.54% | 111,036 | 111,641 |
| BMW X3 | +2.38% | 19,990 | 19,526 | 13% | 13% | +14.28% | 70,110 | 61,351 |
| BMW X4 | +92.24% | 2,924 | 1,521 | 2% | 1% | +102.59% | 8,758 | 4,323 |
| MERCEDES-BENZ GLC-CLASS | +9.88% | 21,034 | 19,142 | 14% | 13% | +5.63% | 73,650 | 69,727 |
| AUDI Q5 | -9.39% | 18,380 | 20,284 | 12% | 13% | -3.52% | 67,516 | 69,978 |
| ACURA MDX | +3.23% | 14,788 | 14,325 | 10% | 9% | +0.98% | 52,019 | 51,512 |
| CADILLAC XT5 | -17.77% | 11,168 | 13,582 | 7% | 9% | -17.64% | 49,879 | 60,565 |
| VOLVO XC60 | -8.40% | 8,407 | 9,178 | 5% | 6% | -6.46% | 30,578 | 32,689 |
| PORSCHE MACAN | +19.90% | 6,476 | 5,401 | 4% | 4% | -3.56% | 22,667 | 23,504 |
| LINCOLN NAUTILUS | +129.70% | 7,727 | 3,364 | 5% | 2% | +10.98% | 31,711 | 28,573 |
| INFINITI QX50 | -47.29% | 5,006 | 9,498 | 3% | 6% | -26.68% | 18,616 | 25,389 |
| ALFA ROMEO STELVIO | -13.30% | 2,600 | 2,999 | 2% | 2% | -21.58% | 9,444 | 12,043 |
| TOTAL | +1.64% | 153,366 | 150,898 | -0.96% | 545,984 | 551,295 |
The XT5 had a severn percent segment share, compared to the combined 15 percent share of the BMW X3/X4, 14 percent for the Mercedes-Benz GLC-Class, 12 percent for the Audi Q5, and 10 percent for the Acura MDX. All other segment contenders individually held 5 percent or less of the segment share.
The luxury D-crossover segment expanded 1.64 percent to 153,366 units in Q4 2019.
The Cadillac Society Take
Cadillac XT5 sales underperformed the segment during the fourth quarter of 2019. We posit that this is a result of two particular reasoning.
The first is internal competition from the newer and more affordable Cadillac XT4 as well as the newer XT6. The XT4 saw 8,895 sales while the XT6 saw 7,169 deliveries during the quarter. The circumstance has made us wonder whether the XT5 will remain Cadillac’s best-selling model into the future.
That, however, might be irrelevant, since sales of the Cadillac crossover lineup grew to 27,323 units during the quarter, representing a 30 percent increase year-over-year.
The second reason for reduced XT5 sales is related to reduced availability of the vehicle at the retail level due to the UAW labor strike against Cadillac parent company, General Motors. The strike lasted 40 days and disrupted the manufacturing operations in the United States, Canada and Mexico, plus several other international markets.
About The Numbers
- All percent change figures compared to Cadillac XT5 sales in Q4 2018, unless otherwise noted
- In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- Cadillac sales Q4 2019 USA
- Cadillac Canada sales Q4 2019
- Cadillac China sales Q4 2019
- Cadillac South Korea sales Q4 2019
- Cadillac Mexico sales Q4 2019
Raymond Ramirez
The loss of XT5 sales due to the arrival of the XT4 and XT6 was expected. But it will remain as Cadillac’s best seller until the new electric SUV arrives (we will see it April), which will be sized just like the XT5.
Earl Dums
I wonder if the XT5 sales decrease is partially due to the XT4 vehicle.
Douglas Burke
I wouldn’t buy an xt5 based on using one as a service loaner. The shifter alone is reason enough not to buy. Yesterday, I heard the xt6 referred to as a Honda van with Cadillac badging. I have a CT6. I’m tired of models coming and going every few years: STS, CT6, hybrids in ct6 and Escalade. Quality has suffered with all these model changes. People at my dealer have an “I don’t care attitude” about quality issues, customer concerns. Next car, Black Label Lincoln.
Charles Rondeau
Before I leased my 2019 XT5 last year I test drove the XT4. (I was nearing the end of lease on a 2017 XT5) The XT4 was nicely appointed, and had sufficient power, but it is small. The XT5 isn’t a large vehicle, but it’s most noticeably wider. As a 64-year-old ‘wider’ American, the car felt cramped, especially with a small center armrest. There weren’t many yet on the road or in dealerships, and having learned the hard way with my ‘17 XT5, the local dealership seemed ill-informed about the details, such as the differences between the four trim levels offered. Finally, the various dealerships had no interest in trading vehicles to get me what I wanted. When I turned in my ‘17, Crestview Cadillac in Rochester Hills, MI had a very well-informed sales team and a Premium Luxury model that fit my desires perfectly. This is exactly the car I thought I was getting with my first XT5, and it’s great!
Frank Ricciardi
I really think you have o realize that the XT4 and XT6 have cannibalized a portion of XT5 sales. I would also consider that the majority of advertising has been for the XT4 and XT6. Cadillac should develop and TV spot that includes all 3 Crossovers and claims to offer a Crossover for every family and every need. ADVERTISING WORKS !!!