U.S. Cadillac Sales Decrease 2 Percent In Q4 2019

Cadillac sales in the United States decreased 2.2 percent to 40,551 units during the fourth quarter of 2019.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 90 percent to 83 units
- The vehicle has been discontinued and is being replaced by the all-new Cadillac CT4 and Cadillac CT5
Cadillac CT5 sales totaled 43 units
Cadillac CT6 sales decreased 5.1 percent to 2,276 units
Cadillac CTS sales decreased 60 percent to 966 units
- The vehicle has been discontinued and is being replaced by the new Cadillac CT5 on the low end and Cadillac CT6 on the high end
Cadillac Escalade sales decreased 7.1 percent to 8,889 units
- That total includes Escalade and Escalade ESV sales
Cadillac XT4 sales totaled 8,895 units
Cadillac XT5 sales decreased 17.5 percent to 11,168 units
Cadillac XT6 sales totaled 7,169 units
Cadillac XTS sales decreased 79 percent to 1,062 units
- The vehicle has been discontinued

During the complete 2019 calendar year, U.S. Cadillac sales increased 1 percent to 156,246 units.

Sales Results - Q4 2019 - USA - Cadillac

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ATS	-90.01%	83	831	-89.56%	1,134	10,859
CT5	*	43	0	*	43	0
CT6	-5.09%	2,276	2,398	-17.76%	7,951	9,668
CTS	-60.44%	966	2,442	-37.92%	6,965	11,219
ESCALADE	-7.15%	8,889	9,573	-3.93%	35,424	36,872
XT4	+17.46%	8,895	7,573	+310.88%	31,987	7,785
XT5	-17.77%	11,168	13,582	-17.64%	49,879	60,565
XT6	*	7,169	0	*	11,559	0
XTS	-79.02%	1,062	5,063	-36.23%	11,304	17,727
CADILLAC TOTAL	-2.20%	40,551	41,462	+1.00%	156,246	154,702

The Cadillac Society Take

U.S. Cadillac sales fell slightly in the fourth quarter, marking an about-face from the positive performance in the second and third quarters of 2019. The negative performance is primarily the result of a labor strike by the UAW, which lasted 40 days and shut down all factories where Cadillac vehicles are produced for the North American market.

The only models to see sales increase were the XT4, XT6 and CT6. The small Cadillac XT4 crossover saw deliveries grow 17 percent to 8,895 units, while the XT6 saw deliveries total 7,169 units for its second full quarter on the market. The performance allowed Cadillac crossover sales to grow 29 percent to 27,232 units.

Meanwhile, the very fist units of the all-new Cadillac CT5 went on sale during the latter part of December, as Cadillac Society exclusively reported.