Cadillac Mexico Sales Decrease 3 Percent In August 2019

Cadillac Mexico sales decreased 3 percent to 76 units in August 2019 compared to August 2018.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 66.67 percent to 3 units
- The vehicle has been discontinued and will be replaced by the all-new Cadillac CT5
Cadillac CTS sales decreased 80 percent to 1 units
- The vehicle has been discontinued and is being replaced by the all-new Cadillac CT5 on the low end and Cadillac CT6 on the high end
Cadillac Escalade sales increased 141.67 percent to 29 units
Cadillac XT4 sales totaled 27 units
Cadillac XT5 sales decreased 60 percent to 16 units
Cadillac does not market the CT6 nor XTS in Mexico

During the first eight months of the 2019 calendar year, Cadillac Mexico sales increased 2 percent to 709 units.

Sales Results - August 2019 - Mexico - Cadillac

MODEL	AUG 2019 / AUG 2018	AUGUST 2019	AUGUST 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ATS	-66.67%	3	9	-40.82%	29	49
CTS	-80.00%	1	5	-63.16%	14	38
ESCALADE	+20.83%	29	24	-32.95%	232	346
XT4	*	27	*	*	288	*
XT5	-60.00%	16	40	-43.63%	146	259
CADILLAC TOTAL	-2.56%	76	78	+2.46%	709	692

The Cadillac Society Take

Cadillac Mexico sales decreased slightly in August, posting a 2.56 percent contraction that represents the smallest fall that the brand has had thus far during the 2019 calendar year. August was also the fourth consecutive month of declining sales volumes. By comparison, the automotive luxury brand saw sales increase during each of the first four months of 2019. It’s because of these gains that Cadillac’s year-to-date sales results are positive.

It’s worth noting that the Escalade became the best-selling Cadillac model in Mexico last month, an unprecedented turn of events that’s the result of a combination factors.

First, the full-size luxury SUV was the only model that saw year-over-year sales volume growth, jumping a solid 21 percent in August. This contrasts with the huge drop of 60 percent of the XT5 as well as the relatively weak sales performance of the XT4, which was on its way to becoming Cadillac’s most popular model in Mexico. In fact, August was the compact crossover’s second-lowest monthly sales performance so far this year.