Home ยป Cadillac South Korea Sales Decrease 36 Percent In August 2019

Cadillac South Korea Sales Decrease 36 Percent In August 2019

Cadillac South Korea Sales Decrease 36 Percent In August 2019

Cadillac South Korea sales decreased 36 percent to 155 units in August 2019 compared to August 2018.

Individual model sales performance was as follows:

In the first eight months of 2019, Cadillac South Korea sales decreased 2 percent to 1,205 units.

Sales Results - August 2019 - South Korea - Cadillac

MODELAUG 2019 / AUG 2018AUGUST 2019AUGUST 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ATS-66.67% 824-36.63%64 101
CT6-70.80% 33113-21.90%378 484
CTS-42.86% 1221+31.53%146 111
ESCALADE+41.38% 4129+36.20%222 163
XT5+10.91% 6155+6.18%395 372
CADILLAC TOTAL-35.95% 155242-2.11%1,205 1,231

The Cadillac Society Take

The 36 percent decline in Cadillac South Korea sales during August represented the biggest monthly decline in the first eight months of 2019. This negative result contrasts sharply with the stellar sales performance in July, when Cadillac sales grew 37 percent to deliver their highest monthly sales result thus far in 2019.

The primary reason that Cadillac South Korea sales fell in August was the significant decrease in Cadillac CT6 sales. The large Cadillac sedan posted the worst sales performance of any Cadillac model in 2019, selling almost four times fewer units year-over-year. We believe that the circumstance is primarily caused by decreased availability of CT6 units in the Korean market.

On the other hand, the two utility vehicles currently marketed by Cadillac in South Korea posted healthy increases. Escalade sales grew 41 percent to 41 units, which allowed it to match its July sales figure. Meanwhile, the XT5 sold more units during August, although with a lower growth rate of nearly 11 percent.  Both models show increases on a year-to-date bases, as does the now-discontinued CTS.

About The Numbers

  • All percent change figures compared to Cadillac South Korea sales in August 2018, except when noted
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

Further Reading & Sales Reporting

Written by
Engineer with a passion for cars and strategic automotive planning.

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