Cadillac

Cadillac Mexico Sales Decrease 4 Percent In July 2019

Cadillac Mexico sales decreased 4 percent to 82 units in July 2019 compared to July 2018.

Individual model sales performance was as follows:

Cadillac ATS sales decreased 100 percent to 0 units
- The vehicle has been discontinued and will be replaced by the all-new Cadillac CT5
Cadillac CTS sales decreased 60 percent to 2 units
- The vehicle has been discontinued and is being replaced by the all-new Cadillac CT5 on the low end and Cadillac CT6 on the high end
Cadillac Escalade sales increased 61.54 percent to 21 units
Cadillac XT4 sales totaled 42 units
Cadillac XT5 sales decreased 62.22 percent to 17 units
Cadillac does not market the CT6 nor XTS in Mexico

During the first seven months of the 2019 calendar year, Cadillac Mexico sales increased 3 percent to 633 units.

Sales Results - July 2019 - Mexico - Cadillac

MODEL	JUL 2019 / JUL 2018	JULY 2019	JULY 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ATS	-100.00%	0	2	-35.00%	26	40
CTS	-60.00%	2	5	-60.61%	13	33
ESCALADE	-36.36%	21	33	-36.96%	203	322
XT4	*	42	*	*	261	*
XT5	-62.22%	17	45	-40.64%	130	219
CADILLAC TOTAL	-3.53%	82	85	+3.09%	633	614

The Cadillac Society Take

Cadillac Mexico sales decrease slightly in July, with the results representing the third consecutive month of slumping sales. In May and June, sales fell 22 and 19 percent, respectively.

The negative sales trajectory is related to a relatively weak product portfolio that Cadillac offers in Mexico, with the lineup made up of discontinued or older models on the one hand, or limited on the other hand (the Cadillac XT4 is offered only in the Premium Luxury trim level in the market).

Four of the five models that Cadillac offers in Mexico posted considerably fewer registrations in July 2019 compared to the same time frame a year ago. That was particularly the case for the XT5 – the luxury automaker’s best-selling model. Only the XT4 avoided posting a negative sales performance, and that was only because it was a new addition to the lineup that went on sale in November 2018. The compact crossover is now the brand’s best-selling model in the Mexican market.